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GCap Media’s Planet Rock station will follow Capital Radio will a “no more than two ads in a row” policy from 26 June.Recent research conducted by Advertising Research Company Ipsos showed that ad effectiveness has improved by a significant 38% on Capital Radio since the policy was introduced (see Capital Ad Breaks Boost Cut-Through). GCap… Continue reading Planet Rock To Adopt ‘Two Ad’ Policy

Audiences in the US are more likely to download television programmes that contain advertising than pay for versions of the same shows without it, according to network executives.A report in the FT said the findings are among the first in examining viewing habits since programmes were made available to consumers over a variety of digital… Continue reading Free Ad-Supported TV Downloaded More Than Paid Content in US

ITV will deliver “efficiency savings” of £100 million by the end of 2008 through “business re-engineering and operational reviews”, according to the latest trading update from the broadcaster.It will also launch a +1 channel for ITV2 on satellite and cable next year, fuelling speculation that the launch will be a holding platform for a new… Continue reading ITV To Undertake Cost-Cutting Restructure

The Evening Standard‘s display advertising sales director, Alan Brydon, has left the newspaper after almost four years in the job.It is not known if Brydon has a new position to move to, but his name has been linked with plans for the proposed News International freesheet, now registered as thelondonpaper.NI has appointed a headhunter to… Continue reading Brydon Exits Evening Standard Ad Sales

ITV has unveiled its line-up for September/October, with a host of big hitters returning to our television screens in the hope of rescuing the channel from what investment bank Morgan Stanley has called a “spiral of despair”.Caroline Quentin returns in the award-winning comedy/drama Life Begins alongside Alexander Armstrong, while the irrepressible David Jason dons his… Continue reading ITV Wheels Out Big Guns For Autumn

Advertisers will now have the chance to test their magazine creative work with the launch of IPC Advertising’s first major online creative testing facility for magazine advertisers in the UK.IPC Advertising will be working with Hamburg-based MediaAnalyser, who specialise in creative ways to manage and improve the quality of visual communications.The facility will offer advertisers… Continue reading Magazine Advertisers Given Chance To Test Creative Work

ITV will deliver “efficiency savings” of £100 million by the end of 2008 through “business re-engineering and operational reviews”, according to the latest trading update from the broadcaster. It will also launch a +1 channel for ITV2 on satellite and cable next year, fuelling speculation that the launch will be a holding platform for a… Continue reading ITV To Undertake Cost-Cutting Restructure

Mobile TV broadcast subscribers worldwide will reach 102 million by the end of 2010, a giant leap from 3.4 million in 2006, according to reports by In-Stat. Recognising that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV… Continue reading Mobile TV To Reach 102 Million Subscribers By 2010

England’s nail biting 2-2 draw with Sweden in Cologne was the most watched match of the World Cup so far, pulling in a staggering 17.9 million adult viewers or an average of 57% of the adult television viewing population.As Michael Owen suffered an agonising knee injury, which has surely ended his Cup campaign, ITV1 scored… Continue reading England Score With Biggest World Cup Viewing Figures

MediaTel Group is pleased to announce the fifth in its successful seminar series, ‘The Future Of The National Press’, featuring several high-profile guests including event chair and BBC media correspondent Torin Douglas, a panel debate and audience Q&A session.With newspapers feeling the effects of declining readership figures, MediaTel Group’s seminar and debate will focus on… Continue reading MediaTel Group To Hold ‘The Future Of The National Press’ Seminar