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Adverse market conditions in radio advertising are expected to persist, according to the Local Radio Company, which has 32 stations around the country.The company has warned of volatility in the advertising market as it recorded a 1% rise in revenues over the six months to the end of March. It said revenues had risen 2%… Continue reading Radio Ad Trouble Persists

Lisa Opie, managing director of Flextech, has quit after more than a decade at the company, with no new post to move to.Opie, who joined Flextech in 1993 as a promotions producer of TCC, has been MD for the past three years. This morning she told her colleagues that she would be going at the… Continue reading Opie Quits Flextech

Colour advertising could overtake black and white in the national press within two years, according to media buyers’ predictions. The forecast comes as new figures show that the number of full colour ads in the national press has risen 11.6% in the past year.The total number of full colour adverts increased 11.6% to 117,076, according… Continue reading Colour Ads To Overtake Mono In National Press

Cinema admissions increased by 28% year-on-year in April, and the growth in advertising revenue was not far behind that, with a year-on-year increase of 18% taking it to £11.6 million.Motors (£3.1 million), entertainment & media (£2 million) and telecoms (£1.8 million) lead the market, and the top three advertisers were BSkyB (£1.8 million), Orange (£1.1… Continue reading Positive Growth For Cinema Attendance

Independent television programmes could suffer if a pre-9pm ban on food advertising targeting children is introduced, warned an ITV director.Speaking at the Westminster Diet and Health Forum Consultation Seminar on food promotion to children, held in London, ITV director of regulatory affairs, Christy Swords, argued that the loss in revenue resulting from such a ban… Continue reading Ad Ban To Hurt Independent TV Shows

The search for the Big Brother golden tickets continues, with just hours left before the deadline for the innovative competition closes (see Big Brother Seeks Contestants Through Wonka-esque Promo).The golden tickets can be found inside special packets of Kit Kat chocolate bars and, once discovered, they must be verified online for the lucky ticket grabber… Continue reading Who Is The Big Brother Golden Ticket Winner?

Newspaper advertising revenue showed the biggest rise in four years, with last year’s world-wide circulation up slightly, according to the World Association of Newspapers (WAN).WAN said global newspaper sales were up 0.56% over the year, and had increased by 6% over the past five years. Much of the sales growth last year was again in… Continue reading World Newspaper Ad Revenue And Circulation Up

Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience.Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online adspend… Continue reading Internet Will Not Destroy Traditional Advertising

Many older people in Britain do not understand new digital technology, says recent research by media regulator Ofcom.The study, which included more than 3,000 respondents, showed 77% of people over 65 and 73% of retired people do not keep informed about new developments in technology and are the least likely group in society to understand… Continue reading Industry Not Doing Enough For Whole Of Society

Commercial broadcasters’ battle over the BBC’s licence fee bid continues, with the commercial television and radio industries sending a joint letter to Tessa Jowell, secretary of state for culture, media and sport, outlining their collective grievances.British television and radio companies have joined forces to lobby government, in a bid to protect the commercial broadcasting industry… Continue reading Commercial Broadcasters Take BBC Licence Row To The Top