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SMG is to sell off its cinema and outdoor advertising businesses, Pearl & Dean and Primesight.The news comes with UTV thought to be preparing another bid for the group, after having two previous offers turned down (see UTV Merger Bid For SMG).Pearl & Dean generates 25% of cinema advertising revenues in the UK and Republic… Continue reading SMG To Sell Pearl & Dean And Primesight

Liverpool’s first game of the Champions League proper, on ITV last night, was not a massive success, with a peak of 4.2 million adults (a 21% audience share) watching the coverage.The match, against PSV Eindhoven, attracted an average audience of 3.5 million adults (an 18% audience share) across its duration.BBC1 was the big attraction on… Continue reading Liverpool Draw Fails To Attract Viewers

The Institute of Practitioners in Advertising (IPA) is to demonstrate its much awaited second TouchPoints database, the Integrated Planning System, to the planning community at an invitation-only briefing session on October 5.The results of the first IPA TouchPoints survey were released in March and showed a week in the life of a representative sample of… Continue reading IPA Prepares To Demonstrate Second TouchPoints Database

The Advertising Standards Authority (ASA) has cleared Endemol, Nestle and Channel 4 of fixing the Big Brother golden ticket promotion, although it has criticised them for the way in which it was carried out.The golden ticket promotion to find a member of the public to enter the house (see Big Brother Seeks Contestants Through Wonka-esque… Continue reading Big Brother Golden Ticket Draw Not Fixed

Apple is to start selling films over the internet, which viewers will be able to watch on their TVs.The company is launching a device which will wirelessly stream music and videos from the internet to consumers’ televisions.The device, which will cost $299, has been given the temporary name of iTV and is expected to launch… Continue reading Apple Takes On The Movie Market

BBC Worldwide, the BBC’s main commercial arm, has announced two key appointments to drive its growth strategy within the UK and internationally.Both appointments will report into David Moody, BBC Worldwide’s managing director of digital media and director of strategy.Luke Bradley-Jones, who joins from Spectrum Strategy Consultants, has been appointed as head of strategy and will… Continue reading BBC Worldwide Announces Key Appointments

ITV has sealed a multi-million pound sponsorship deal with Reckitt Benckiser to sponsor Emmerdale for another year, in the broadcaster’s second biggest sponsorship deal after Coronation Street.The deal includes sponsorship on ITV1, ITV2, branding on ITV’s marketing of the show as well as online sponsorship, interactive and mobile interactive bumpers, off screen licensing and merchandise.Thomas… Continue reading ITV Signs Its Second Largest Sponsorship Deal

Bango, the mobile internet platform provider, has announced an agreement with Yahoo! to deliver search marketing products and services to the mobile marketplace.Bango now offers Yahoo! search advertising products and services to mobile content providers, through the integration of Bango’s platform and Yahoo’s mobile marketing service.This is intended to create a one-stop solution to allow… Continue reading Bango Signs Mobile Search Marketing Agreement With Yahoo!

Rupert Murdoch’s News Corporation has acquired a majority stake in mobile content company Jamba, known as Jamster in the UK.News Corporation has acquired a 51% stake in Jamba, the company behind the Crazy Frog, in a deal believed to be worth $187.5 million.News Corp bought the stake in Jamba from owners VeriSign, who purchased Jamba… Continue reading News Corp Acquires Controlling Stake In Crazy Frog Company

Wal-Mart, the giant US retailer, is to launch a digital video download service, according to a report in today’s Financial Times.The report says that Wal-Mart has published job advertisements for a business manager to head what is described as a new digital video category at Walmart.com.No details are given in the advertisement of when Wal-Mart… Continue reading Wal-Mart Could Launch Digital Video Downloads