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Strong newspaper brands have a big future, according to leading figures in the publishing industry, who were speaking yesterday at MediaTel Group’s Future of the National Press Seminar in London.Dave King, executive director of the Telegraph, said that newspaper groups with powerful brands would move forwards as converged multi-media groups, with a focus on multiple… Continue reading Bright Future For Strong Newspaper Brands

Time Warner will unveil its new strategy for AOL next month, with reports indicating the company is considering making its service available free to broadband users, according to analysts Merrill Lynch.The declining nature of the company’s subscription business and the need to grow page views are the principal reasons cited for taking such a drastic… Continue reading AOL Could Become Free To Broadband Users

Discussing the issues surrounding the rapidly evolving print industry, the majority of panellists at this morning’s MediaTel Group seminar expressed high levels of optimism over the press’ prospects.Journalist and media analyst, Ray Snoddy, expressed concerns for the industry but said things weren’t as bad as they had been reported to be.“There is a real and… Continue reading Threat To National Press Is Exaggerated

Orange will this week introduce a new print campaign created by Fallon London to promote Orange Wednesdays, the award-winning cinema ticket promotion where Orange customers get two cinema tickets for the price of one to see any film every Wednesday.Orange said that although weekly engagement in the three-year programme is high, customers need to be… Continue reading Comic Strip Campaign For Orange

Chief executive of Scottish Media Group, Andrew Flanagan, has left the company after ten years, with immediate effect.Current chief executive of SMG’s television business, Donald Emslie, will become acting chief executive while a replacement is found.Chris Masters, SMG chairman, said: “It has been a personal privilege to have worked with Andrew and, on behalf of… Continue reading SMG’s Chief Executive Quits

BBC One was the winner of last night’s ratings battle, with the premier episode of new drama Sorted beating Channel 4’s Big Brother at 9pm.The new programme, created by Shameless writer Danny Brocklehurst, follows the lives and times of a group of Manchester posties. The first episode landed the drama with a peak of 4.3… Continue reading New BBC One Drama Beats Big Brother

The BBC has announced far-reaching organisational changes following on from the Creative Future content strategy it launched last April.The reforms are built on the Creative Future vision that the best content should be made available on every platform at the audience’s convenience and they will simplify how programme ideas, both from in-house and independent producers,… Continue reading BBC Reorganises For Digital Future

Sony BRAVIA is offering free exclusive PlayStationPortable content to support their sequel to the ground-breaking ‘Balls’ ad.The collaboration will form part of a wider European digital marketing campaign surrounding the new ad for the brand’s range of market-leading, high definition LCD TVs.As part of the campaign, content will also be supplied to bloggers with Sony… Continue reading Exclusive BRAVIA Ad Content On PSP

Yahoo! has had to delay plans to develop an enhanced search facility that would allow advertisers to target customers more accurately through search engine word analysis.Plans for the development of the function are now likely to be put on hold until Q4 after the company reported a Q2 net profit drop of 78% to US… Continue reading Yahoo! Delays New Search Facility For Advertisers

IPC Media has signed a creative solutions deal with Nestle’s Nescafe Original brand worth more than half a million pounds.As part of the publisher’s Access All Areas initiative, the deal provides Nescafe with a range of unique advertorial franchises tailor made for each brand, which will run throughout August and September in some of the… Continue reading IPC Media Signs Major Deal With Nescafe