Despite mobile phone providers’ endeavours to recruit 3G customers, third generation technology remains a low priority for mobile users across the globe, with cost the overriding factor, according to new research from TNS. The research identified little increase in 3G technology usage amongst consumers, who see the offer of mobile TV and surfing the net… Continue reading 3G Capability Remains Low Priority For Mobile Users
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WPP Group’s global growth has slowed in Q3 2006, with revenues rising by 4.6% to £1.4 billion. The company cites the slowdown on the UK and Eastern Europe markets as the cause of its subdued performance. According to a statement released by the group, revenues were up 12% during the first nine months of 2006,… Continue reading WPP Records Q3 Revenue Slowdown
81% of children aged between the ages of eight and 11 have a computer at home, just slightly less than the 95% that have a television set at home, according to a new report by market research company Youth Trends. 87% of the age group also access the internet from their home computers, with around… Continue reading Online Competes With TV For Youth Market
Google Europe vice president, Nikesh Arora, has told MPs at a select committee that the company would not tolerate copyright violations and that it would remove them when it takes over YouTube later this year.Earlier this month, after Google bought YouTube for $1.65 billion (£884 million) (see Google Buys YouTube), the video-sharing site signed deals… Continue reading Google To Clamp Down On YouTube’s Copyright Issues
The BBC has published a study, which will give television producers valuable insight into the viewers that they are making programmes for.The comprehensive research, which is available to anyone who wants a programme commissioned by the BBC, is broken down into eight sections, including “parents”, “over-55s” and “children”.“Weekends are the perfect time to watch ‘Together… Continue reading BBC Publishes TV Audience Insight Research
Loopholes will be exploited by advertisers, undermining measures to cut the amount of high fat, salt and sugar advertising aimed at children that is set to be introduced, according to an alliance of health, medical and consumer organisations.The National Heart Forum, whose members include the British Medical Association, the British Heart Foundation and Which?, and… Continue reading Advertisers Will Exploit Loopholes In HFSS Ad Restrictions
The rise of the internet is a key factor in the depressed state of the UK advertising market, according to WPP chief executive Sir Martin Sorrell.The UK has a significantly higher proportion of advertising online than in many other countries, which has been an additional drag on the more traditional advertising media.“Google said we spend… Continue reading Internet Is Key Factor In Depressed UK Ad Market
The UK newspaper market is more competitive than any in the world and has become even more competitive over the past few years, according to Carolyn McCall, chief executive of Guardian Media Group.Speaking at the WAN’s World Digital Publishing Conference in London, McCall told over 200 delegates from across the world that she believes the… Continue reading UK Newspaper Market Is The Most Competitive In The World
Many music-focused radio stations recorded a year on year increase in their weekly reach, with Xfm boosting its reach by almost 50% and BBC 6 Music adding just over 40% year on year, according to the Q3 RAJAR results.Xfm is now listened to by 1.1 million people, an increase of almost 5.5% compared to last… Continue reading Music-Focused Stations Boost Weekly Reach
Commercial stations increased the average amount of hours that listeners tune in each week across all demographic groups, and whilst some BBC stations have increased their hours in certain groups, other groups are listening to BBC stations less than they did in Q2, according to figures released by RAJAR alongside the Q3 data release.In the… Continue reading Commercial Radio Boosts Hours Per Listener Across All Demographic Groups
