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April saw viewing share fall across the terrestrial channels in all TV homes year on year, with ITV’s viewing share dropping below 20%.In digital homes, BBC One, BBC Two and Channel 4 all saw slight increases in viewing share, whilst multichannel’s share of viewing continued to rise.All ViewingFollowing the trend of previous months, ITV’s share… Continue reading Television Viewing Round-Up – April 2006

Business magazines have retained their position as an invaluable source of information despite the boom in online publishing, new research commissioned by Royal Mail reveals.The survey of UK business decision makers saw 92% say that printed magazines are as relevant as ever, stating that print copies would be their chosen route for receiving industry information… Continue reading Businessmen Prefer Print

Google has added video to its current catalogue of text, static image, banner and flash animation ads, which it provides to other sites.The search engine colossus plans to place online video ads on the many websites in US, Canada and Japan where it sells advertising, though for the moment they will not appear on Google’s… Continue reading A Commercial Break For Google

DMGT has announced a rise in profits for the half year to 2 April 2006, despite being hit by the widespread slump in advertising. Pretax profit rose by 7% to £108.7 million, with revenue rising by 2% from to £1,083 million. The poor performance of the newspaper sector in the current tough market was offset… Continue reading Mail Group Weathers The Storm In Tough Ad Climate

JCDecaux has continued its strong start to 2006 by retaining its outdoor advertising contract with BAA, in a deal worth £500 million (see JCDecaux Sees Strong Start To 2006).JCDecaux inherited the account in 1999, when it bought out Sky Sites. The new contract, which could last up to ten years, begins in April 2007 and… Continue reading BAA Continues With JCDecaux

Active home internet users dropped by about 0.5% over April, according to a report by Nielsen//NetRatings, which follows on from the 2.2% increase recorded in March. The decline was blamed on a drop of about 1.8 million home internet users in Germany, Australia, Brazil, Spain and the U.S.A. Germany recorded a 2.5% drop between March… Continue reading Internet User Numbers Decrease in April

Peripatetic information-junkies with WAP-enabled phones are now able to access Teletext’s digital TV service via their mobiles. Headlines, sport, weather, competitions and more will be available across all mobile networks, with personalised homepages allowing ease of access to favourite sites.Opportunities for advertisers will include banner advertising, sponsorship and tenancy, in a bid to reverse the… Continue reading Teletext On The Move

Advertising has become big business in the video game world, with some market analysts predicting that in-game advertising could be worth up to £2 billion by 2010. However, it is uncertain to what extent gamers are influenced by ads in games. Previously, advertising and games went together more through ‘advergaming’ where a game was designed… Continue reading In-Game Ads Look Appetising For Advertisers

Outdoor media specialist Clear Channel has enhanced its portfolio with the acquisition of the UK arm of Van Wagner. Among 70 other prestigious sites, Van Wagner owns one of London’s most recognised landmarks, the LED screen in Piccadilly Circus.The acquisition brings two new formats to Clear Channel’s portfolio with the large format Mega 96-sheet and… Continue reading Outdoor Giants Are Clear Winners

Following an 18-month bidding process, Viacom has clinched a deal with Transport for London (TfL) to retain management of its outdoor advertising, as predicted earlier this month on NewsLine.Viacom beat rivals including JC Decaux to secure the contract – the world’s biggest ever outdoor deal thought to be worth £1.5 billion over eight and a… Continue reading Viacom Clinches Tube Contract