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Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts. The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of… Continue reading Freeview To Overtake Sky In Analogue Switch-Off

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the record $12.5… Continue reading Online Adspend Almost $4 Billion In Q1

First quarter figures from the Radio Advertising Bureau show commercial radio revenue fell 4% from the last quarter of 2005, with figures down from £162 million to £149 million at the start of 2005. National advertising takes a 60% share of the total revenues, up almost 3.9%, while local advertising’s share was down 2.3% and… Continue reading Radio Revenue Continues To Fall

Eastenders and England’s last friendly before the World Cup ensured BBC1 was last night’s hands-down winner in the viewing stakes.Over eight-and-a-half million adults (39.4% of the viewing share) tuned in to see Peter Crouch’s post-goal robotic jig and the home team beat Hungary 3-1. Eastenders, with almost eight million adult viewers, won the biggest audience… Continue reading Soap and Footy Make BBC1 Clear Winner

Capital Radio’s marketing director, Carl Lyons, has resigned from the GCap-owned radio station without another job to go to.It is understood that he plans to return to the new media sector, having joined Capital in 2003 to launch the Johnny Vaughan Breakfast Show. As an experienced brand marketer, Lyons was responsible for brand strategy through… Continue reading Lyons Leaves Capital

Mark Thompson, director general of the BBC, yesterday said that the corporation was the only European group capable of taking on media giants Google and AOL.He made the comments in an interview with the Financial Times where he stressed the importance of the BBC’s continuing overseas expansion, stressing that it was not being funded by… Continue reading BBC Director General Outlines Ambition

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006 in the US, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the… Continue reading US Online Adspend Almost $4 Billion In Q1

Freeview will lead the analogue switch-off in Britain, with 60% of all new digital homes taking the service in 2006 and 2007, the latest report by ZenithOptimedia predicts.The report states that Freeview will become the largest digital platform in the UK, overtaking Sky Digital. 70% of television homes were digital at the end of 2005… Continue reading Freeview To Overtake Sky In Analogue Switch-Off

HMV is placing a series of advertisements in national newspapers and magazines which allow consumers to respond to them immediately and buy CDs, DVDs and games directly from their mobile phones.The advertisements, to be printed from June 5, will have a unique ordering code for new music, film and game titles. All the customer has… Continue reading HMV To Launch Mobile Purchase Ads

Following on from the statement last week by Spanish telecoms and media giant Telefonica that it was considering selling Endemol – the production company behind global television hits such as Big Brother – shares in the Dutch company rose by 4.7%.to €13.6 yesterday. The rise was fuelled by speculation that Telefonica has been sounded out… Continue reading Endemol Share Rise