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Nielsen Media Research has updated its TV costings and methodologies, a process it began in January of this year, in order to both improve the way it works and to stay on top of the rapid changes occurring in the media industry.Over the past three years Nielsen Media Research discovered that digital costs for ITV… Continue reading Nielsen Media Research To Release Amended TV Costings

Some of the UK’s biggest television advertisers have called for an end to the CRR, saying it is in danger of destroying ITV.Procter & Gamble has called on Ofcom to consider the wider impact of the CRR, such as the exodus of advertising from ITV. Advertising revenues for the broadcaster are predicted to be down… Continue reading CRR May Destroy ITV Say Advertisers

WPP’s wholly owned operating company GroupM, the media investment management network, has acquired 51% of the issued share capital of M80, a leading online word-of-mouth marketing company. The Los Angeles based M80 was established in 1998 to manage the transmission of word of mouth communications online through community activation and viral marketing. M80 employs 18… Continue reading GroupM Acquires Online Viral Marketing Company

Endemol, the production company behind Big Brother, has named Elias Rodriguez-Vina Cancio as its new chief executive officer and chairman, following last weeks resignation of Joaquim Agut Bonsfills. Tom Barnicoat, chief operating officer and a former head of Endemol’s UK operation, had been tipped to take on the role (see Endemol Chief Exec Quits Amid… Continue reading New CEO For Endemol

Vincent Bolloré, chairman of Havas, has hinted that he may buy shares in Emap, saying that he is trying to build a significant force in media and communications the size of Publicis or WPP, according to The Times. Bolloré yesterday failed in his bid to win two seats on the Aegis board (see Bollore Fails… Continue reading Bollore Voices Interest In Emap

One in four online advertisers in the States will use ‘behavioural targeting’ by next year, according to a leading authority on the impact of the Internet and emerging consumer technologies on business. JupiterResearch, in the report titled “Effective Targeting”, says advertisers and agencies that have tested early online behavioural targeting services are yielding positive results.… Continue reading ‘Behavioural Targeting’ To Boom In US

Internet adspend in the US (not including search) is predicted to increase by 13% in 2006, according to research by TNS Media Intelligence. The figure is from a revised full year forecast, which adjusts the earlier figure of 9.1% growth in 2006. Internet adspend reached 19.4% in the first quarter of 2006 (see Online Adspend… Continue reading US Internet Adspend Predicted To Increase By 13%

Aegis has announced that total group revenues are up 22% for the first quarter of 2006, ahead of toady’s AGM which will see Vincent Bolloré’s board nominations voted on (see External Candidates For Aegis Board). Aegis shareholders have been urged by the board to vote against the nominations , who see Bolloré’s stake in Havas… Continue reading Aegis Revenues Up 22%

Vincent Bolloré has failed in his bid to win two seats on Aegis’ board, with 58.3% of shareholders voting against his nominations. Resolutions 14 and 15, which would have seen Bolloré’s nominees, Philippe Germond (ex-president of French mobile firm Alcatel) and Roger Hatchuel (former owner of the Cannes Lions International Advertising Festival) become directors of… Continue reading Bollore Fails In Board Bid

By 2010 there will be 34 million digital video recorder (DVR) subscribers (29.5% of households) in the US, up from 13.5 million (12.3% of TV households) at the end of the first quarter of 2006 and 18 million (16.4% of TV households) at the end of 2006, according to a new study released by Magna… Continue reading US VOD And DVR Households To Increase By 2010