Government watchdog, Ofcom, is inviting applications for a third local FM commercial licence for Liverpool, enabling the successful applicant to broadcast for up to 12 years.Ofcom expects that between 1.4 million and 1.5 million adult listeners will be able to access the station covered by the licence.The 105.9 frequency will cover the city of Liverpool… Continue reading Ofcom Opens Bidding For Liverpool FM Licence
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Student TV network SUBtv has launched a World Cup package, offering advertisers sponsorship opportunitied around the 63 matches screened by the network in student unions around the country.Each package will run for four weeks, with SUBtv expecting a reach of 1.65 million students aged 18-24 through its network of 700 plasma screens in 90 universities.The… Continue reading SUBtv Offers World Cup Sponsorship Packages
The BBC has revealed the results of its iMP trial, which allowed 5,000 viewers to download TV content direct to their PC up to seven days after broadcast, claiming the technology could revolutionise broadcasting.Speaking at Milia, the audiovisual and digital content market at MipTV in Cannes, Ashley Highfield, the BBC’s director of new media and… Continue reading BBC Reveals ‘Revolutionary’ iMP Trial Results
Advertisers are not getting the volume of viewers they pay for, with a new study from Nielsen Media Research finding that top network shows in the US are losing a large part of their audience during commercial breaks.Using its new minute-by-minute ratings analysis Nielsen found that audiences for the hit show, CSI, dropped by 15%… Continue reading TV Shows Lose Viewers In Commercial Breaks
Digital radio broadcaster and programme producer, UBC Media, has revealed a upbeat trading statement with revenues expected to be up by 25% compared to the same time last year. The group claims that its commercial network advertising and programming business continues to outperform the sector, predicting 21% growth in advertising revenues. Elsewhere, UBC said that… Continue reading UBC To Launch Music Download Service Before Year End
Advertisers are not getting the volume of viewers they pay for, with a new study from Nielsen Media Research finding that top network shows in the US are losing a large part of their audience during commercial breaks. Using its new minute-by-minute ratings analysis Nielsen found that audiences for the hit show, CSI, dropped by… Continue reading TV Shows Lose Viewers In Commercial Breaks
March saw digital TV penetration continue to rise, with Freeview announcing that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes (see Freeview Sales Pass 10 Million). Total digital reception in UK households is currently at 64.2%, according to… Continue reading INSIGHTanalysis: Media Healthcheck – March 2006
Digital radio broadcaster and programme producer, UBC Media, has revealed a upbeat trading statement with revenues expected to be up by 25% compared to the same time last year. The group claims that its commercial network advertising and programming business continues to outperform the sector, predicting 21% growth in advertising revenues. Elsewhere, UBC said that… Continue reading UBC Enjoys Strong Start To 2006
UK consumers are still uncertain about the digital switchover, with a new report from consumer group Which? finding that 38% of respondents don’t know about the government’s plans to turn off the digital signal. According to the study, just 7% knew that the switchover will be completed by 2012, while as many as 9% of… Continue reading Consumers Still In The Dark Over Analogue Switchover
Voice over Internet Protocol (VoIP) looks set rocket over the next four years, with the services competitive pricing causing a stir in the telephony market. eMarketer projects that by 2010, 32.6 million Americans will subscribe to VoIP, equating to nearly 40% of broadband households using the technology. VoIP’s popularity stems from broadbands growth, with increasing… Continue reading VoIP Price Fuelling Consumer Uptake
