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The evolution of the internet into an all-powerful media platform is forcing traditional owners to change their business models, expand their offerings and radically re-think tried and tested content formulas. Phil Cutts, Director of Marketing at PPA Marketing, explains the implications of online content for the consumer magazine sector…With control increasing over how and when… Continue reading New Media For Magazines

A new study from the US claims TV viewers using DVRs do not display any significant difference in ad recall or ad recognition when compared with viewers not using the technology.The research, conducted by Millward Brown, represents good news for the advertising and marketing industries, with Michelle de Montigny, senior vice president at the company… Continue reading Research Shows DVRs Have No Effect On Ad Recognition

Andrew Brown, director general of the Advertising Association (AA) has announced his intention to stand down from the position at the end of the year.Making the announcement at a meeting of the AA’s Council this afternoon, Brown said: “I have had a thoroughly enjoyable thirteen years, but now feel for personal and professional reasons that… Continue reading AA Seeks New DG As Brown Steps Down

Emap is to push its consumer-facing digital businesses with the relaunch of Emap Performance, bringing together the company’s broadband, mobile, interactive TV and radio distribution strategies.Led by Dharmash Mistry, the new Emap Performance will work alongside the company’s existing businesses in magazine, radio and TV, with a focus on new digital initiatives. Additional talent will… Continue reading Emap Performance Relaunches For Focus On Digital Platforms

TV marketing body Thinkbox has appointed research specialists Actual Consumer Behaviour (ACB) and Holden Pearmain to develop its first research study into the depth of brand engagement via television.The study aims to provide the TV market with a deeper understanding of relationships between the viewer and TV output, investigating the medium across a variety of… Continue reading Thinkbox Preps First Research Into Engagement

Sports radio station talkSPORT is to launch branded digital radio sets through high street retailer Currys, in an effort to boost its profile and drive audience figures.The station will now provide 20,000 of the branded PURE DAB digital radios, which feature new ‘Intellitext’ technology allowing listeners to access news headlines, sports scores and traffic information… Continue reading TalkSPORT Launches Branded Radios To Drive Listenership

Podcasting looks set to rocket over the rest of the decade, rising to 12.3 million by 2010, up from just 700,000 expected for this year. According to a new report from Forrester Research, just 1% of online households in North America regularly download and listen to podcasts. Recent figures from eMarketer confirm podcastings expected strong… Continue reading Podcasting To Reach 12.3 Million By 2010

Satellite TV in the Asia-Pacific region is eroding cable’s share of the pay-TV sector, with new estimates from Informa Telcoms and Media predicting satellite to take a 7.9% of the market by 2011, up from 4.2% in 2005. The new Asia Pacific TV: Satellite Challenges Cable Dominance report claims that by 2011, Asia-Pacific will boast… Continue reading Satellite TV Catching Up With Cable In Pay-TV Market

A new study from the US claims TV viewers using PVRs do not display any significant difference in ad recall or ad recognition when compared with viewers not using the technology. The research, conducted by Millward Brown, represents good news for the advertising and marketing industries, with Michelle de Montigny, senior vice president at the… Continue reading Ad Recognition Not Affected By PVRs

Five has appointed Vallance Carruthers Coleman Priest as its new creative agency ahead of a rebranding exercise first mooted at the beginning of the year.The win sees the creative agency succeed incumbent TBWA/London, which decided not to re-pitch for the business.“We began the pitch process in January this year after assessing our creative needs for… Continue reading Five Signs Creative Agency Ahead Of Rebrand