What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
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Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.
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Enough with meaningless, impersonal marketing messages during the festive period.
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Retail media networks need to collaborate to avoid a Wild West scenario.
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The press must test the record of incumbent political parties for competence, achievement, and decency in 2024. Will there be Damascene conversions on the Right?