Ozone CEO Damon Reeve joins host Jack Benjamin to discuss how publishers are navigating a pivot away from reliance on social media to build their brands and diversify their revenues.
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The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?
We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.
The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.
Apple has topped IPG’s FutureBrand Index 2023 as the most “resilient” brand.
Sky has urged the UK government to commit to five key policy priorities in order to inject an extra £10bn into the UK economy.
Full report available at: Mediatel > Connected > Consumer Surveys
The media industries now condemning Russell Brand should examine their role in the scandal, and ensure staff can independently report “The Talent” when they see similar behaviour.
Footballco’s SVP sales shares the advertiser he would love to work with and the best advice he has ever been given.
