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The world’s biggest advertising festival did itself proud this year by widening access to content creators. Media owners, researchers and agencies must play their part, too, as this industry changes.

Marketers will be able to measure their YouTube campaigns against other channels.

Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it’s alarming that some brands are reverting to the original Pride flag to consciously exclude others. 

An ad campaign accompanying the launch will roll out on 15 July.

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

At The Media Leader Summit, the DCM and Barb chair warned of US companies siphoning UK talent and decried the current state of TV advertising.

Head of content Yara Silva told The Media Leader she was focused on getting all audio productions on camera but that the Studio is more than just a ‘pivot to video’ effort.

The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.

GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.