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Channel 4 intends to launch solus takeovers and ‘lite’ ads next year that feature within shorter ad breaks on its video-on-demand service.

ITV’s director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.

We need to think bigger than gaming and think ‘gamification’. There are three actions we can take to bring gaming into the marketing mainstream.

Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.

The reason fraud proliferates is that as an industry we don’t take the available steps to mitigate. Time for a New Year’s Resolution.

Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.

Editor-in-chief Omar Oakes breaks down takeaways from The Future of TV Advertising Global event alongside reporters Ella Sagar and Jack Benjamin.

Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.

Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.

Innovations in content-aware encoding are transforming video streaming, explains VisualOn’s strategic consultant.