More Uk articles

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.

Columnist Nick Manning returns to the podcast alongside host Ella Sagar, editor-in-chief Omar Oakes, and reporter Jack Benjamin to discuss the latest results from Netflix and Omnicom’s recent acquisition of Flywheel.

The proportion of women in C-suite positions has marginally increased, alongside a small reduction in the gender pay gap, according to new IPA figures.

UK adspend expected to be up 5.9%, compared with 3.9% in October’s Expenditure Report.

The move continues the digital-first media agency’s acquisition spree in recent years and expands its APAC footprint.

Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.

Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.

Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.

The culture secretary should be reminded that perception of bias is not the same as the real thing.