More Uk articles

The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.

As Global’s ad platform turns 10, The Media Leader looks back at its biggest milestones.

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)

A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.

Commercial radio has had a “positive” start to the year with 5.2% growth in Q1, new figures show. 

Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant. 

The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.

While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.