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The video offering is designed to better help advertisers engage with MailOnline’s vertical video audiences across its website, app and social media accounts.

The division incorporates a “fully blended” editorial and commercial team that will look to serve multimedia content both to audiences and advertising partners.

Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet. 

The7stars planned the campaign around the younger demographic’s interest in physical media through OOH activations, but sought to maximise reach via social media.

Westfield 3D execution runs alongside OOH activity across London and major shopping centres.

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.

The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.

Tabloids’ influence may be waning, but their ability to create a sophisticated political plot remains. Expect more this year. 

Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.