More Uk articles

This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.

RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.

Optimising for attention can create better outcomes for media owners and advertisers. But changing attitudes over audience numbers means challenging the status quo.

Media talking about ‘creative’ is too narrow in ambition. It’s creativity that will become the most priceless commodity in our industry.

Brands should prepare for backlash and have strategies in place to support trans talent, an audience at Conscious Thinking Live heard.

Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.

Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.

Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.

Social platforms are at risk of a failure of their purpose if they neglect the original reason for people to be online, which is to connect.

The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.