Disney+’s “£1.99 for three months” campaign drove a significant boost in new subscriber adds across all streaming services this summer amid a longer-term trend of rising prices.
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Full report available at: Mediatel > Connected > Consumer Surveys
At the Future of Media conference, a room of Future 100 Club members transformed a media quiz show into a heated debate about the future of diversity and leadership in the media and advertising industry. Here’s what we learned from the discussion.
Barely anyone wanted to talk about AI at The Future of Media. But how media is traded, and the seemingly intractable problems that have built up over time, was a constant concern, writes the editor-in-chief.
Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.
In an interview at The Future of Media 2023, The Sun EVP and publisher Dominic Carter how the tabloid newsbrand has phased out links to ‘nefarious’ made-for-advertising platforms.
Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
Post founder former Waze CEO Noam Bardin discusses the transitioning state of social media and why publishers need to be considering micropayments.
The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.
The Guardian will enlist “senior journalists and editors” to become more involved in commercial operations with the launch of a new “UK council” for advertising agencies.