The Chartered Institute of Marketing (CIM) has appointed Lord Heseltine, chairman of Haymarket Group, as its President.Heseltine is an advocate of marketing and brings extensive experience in business leadership from both the private and public sectors to the CIM.Commenting on his appointment, Lord Heseltine said: “I am delighted to put my name behind CIM and… Continue reading Lord Heseltine appointed President of CIM
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Former Five executive and chairman of the Commercial Radio Companies Association, David Elstein, has set out his vision for a strong and independent BBC through the creation of a new ownership, management and regulatory structure.Speaking at the CRCA’s Annual Reception last night, the high-profile radio boss outlined recent proposals by Stilpon Nestor, commissioned by the… Continue reading Elstein Calls For Strong BBC Through Regulation
Radio ratings body RAJAR will release the fourth wave of audience data for 2004 tomorrow, covering the three months to December.NewsLine will provide analysis of the data, with reports detailing the national, local and London markets, as well as breakdowns of performance by ownership and an overview of the UK’s radio market as a whole… Continue reading RAJAR To Release Q4 2004 Data Tomorrow
Internet search giant, Google, has launched its latest experimental product, Google Video, allowing users to search through TV and video content from the internet to find the information they need.Google already has deals in place with leading American TV content providers including PBS, the NBA, Fox News, and C-SPAN, allowing users to search their video… Continue reading Google Enters TV Search Business With Google Video
Magazine publishing giants, IPC Media and H Bauer have started what could become a full-blown cover price war, with H Bauer cutting 10p off the price of TV Choice, taking it to 30p to compete with its rival’s What’s on TV.Last week saw IPC drop the cover price of What’s on TV from 45p to… Continue reading Cuts Spark Fear Of TV Mag Price War
Consumer magazine group, Future Network Plc has announced an increase of 3% in total group revenue for the first quarter of the 2005 financial year, according a trading update released today. The Group’s entertainment titles enjoyed an impressive 17% rise, while games and computing revenues both declined by 1%. Like for like Group revenues, excluding… Continue reading Future Network Sees Good Start To Financial Year
Commercial radio group, Chrysalis, has seen revenues fall by 3% for the period 1st September 2004 until January 2005, compared with a strong first five months of the previous financial year, with like for like revenues increasing by over 21%, according to a company trading update issued today. The Group was hit by the softness… Continue reading Chrysalis Optimistic For 2005, Despite 3% Revenue Fall
The National Readership Survey is to re-issue the data for quarter three 2004 following a processing error by Ipsos-RSL.The corrected data will be released to NRS subscribers via the computer bureaux on 3 February, with the data on the NRS website for periods ending September 2004 also be corrected from this date.The corrections made include… Continue reading NRS To Re-Issue Data For Period To September ’04
class=”article”>In an effort to determine the average return on investment from magazine advertising, the PPA has commissioned a study into the medium’s effectiveness. Phil Cutts, director of marketing and communications at PPA Marketing, explains the need for such research…Overall magazines are the fourth largest advertising medium after TV, regional press and national press, taking approximately… Continue reading NewsLine Column: Making Magazine Ads Count
The BBC has announced plans to relaunch its online Radio Player service, making almost every BBC Radio programme available live and on-demand via the internet for up to seven days after it was first broadcast, creating a massive library of music, talk shows, dramas and documentaries.The BBC cites the Latest figures showing that more than… Continue reading BBC Boosts Radio Player To Increase Online Listening
