The Advertising Association’s latest ‘Long Term Advertising Expenditure Forecast’ suggests significant growth for the UK advertising market over the next decade. In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’,… Continue reading Advertising Spend Up 33% By 2014
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Radio group Chrysalis bore the brunt of a bad day’s trading amongst media stocks yesterday, losing 6.42% to close at 164p. The broadcaster yesterday announced final results for the 12 months to August, revealing a massive 370% increase in operating profit to £8.3 million but forecasting a that revenue growth for the radio industry as… Continue reading Sharewatch: Chrysalis Suffers In Dismal Day’s Trading
Commercial radio continues to perform strongly with revenue increasing by 6% year on year during the third quarter of 2004 to more than £158.7 million, following heavy investment from telecoms, motor and retail brands. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way… Continue reading Big Brand Investment Boosts Commercial Radio Revenue
ISBA, the representative body for UK advertisers, has responded to Government proposals on food, advertising and children, pouring scorn on the continued focus on advertising and calling for increased action on the social issues at the root of child obesity.Responding to Government plans set out in the Health White Paper published today, ISBA states that,… Continue reading ISBA Slams “Disproportionate” Food Advertising Plans
UK Online has launched a broadband service that is 16 times faster than the average high-speed package, which will allow services such as video-on-demand and broadband television to become a reality in many homes. The 8 megabyte broadband connection will be available to 4.4 million UK households and will bring ‘groundbreaking speed at a groundbreaking… Continue reading UK Gets Broadband 16 Times Faster Than Standard Packages
Multimedia group, Emap, has said it is ‘on track’ for the financial year as it today posted a 7% increase in total group profits for the first six months of this year.This morning’s results for the period ending 30 September 2004, which were in line with analysts expectations show that as group profits climbed to… Continue reading Emap ‘On Track’ To Deliver Revenue Expectations This Year
Carat has created a new customer communications planning team, claiming to be the first agency to help clients understand existing customers and better target their campaigns.The new division has been created in response to client demand and will be lead by Shona Forster, previously head of planning at Proximity London, during its launch phase, a… Continue reading Carat Creates New Team For Increased Customer Focus
BSkyB saw a healthy week’s trading, rising by 4.23% to close at 554p on Friday following a week in which it unveiled revenues for its first financial quarter increasing by 11%, despite adding only 62,000 new subscribers in the same period, once again failing to meet its target of 100,000 per quarter.During the three month… Continue reading Sharewatch: BSkyB Boosted Despite Slowing Subscribers
The Guardian Media Group is understood to be considering a sell off of its Sunday newspaper, the Observer, following its inability to return a profit ahead of a massive £50 million investment in its week day stable mate, the Guardian.Reports over the weekend indicated that the Observer could be sold to enable GMG to concentrate… Continue reading GMG Considering Sell Off For Loss Making Observer
Media super-regulator Ofcom has dropped programming restrictions from Jazz FM, allowing the Guardian Media Group station to broadcast a range of music and broaden its appeal to advertisers.The format change will see Jazz FM released from its obligation to ensure that ‘50% of the output in daytime sits well with the term Jazz’, permitting the… Continue reading Jazz FM To Increase Advertiser Appeal With Mixed Playlists
