More Uk articles

ITV has announced a raft of interactive services to accompany the latest outing of its celebrity endurance show, I’m a Celebrity Get Me Out Of Here!The fourth series of the reality marathon promises several new twists and gruelling trials for its contestants, while ITVi gives its viewers the power to make decisions more ways then… Continue reading ITV Gives Viewers Interactive Contol Over Celebrities

Yesterday saw Channel 4 walk out on merger talks with Five, after concluding that obstacles to a tie-up between a state-owned and a commercial broadcaster were too difficult to overcome, according to a report in The Times. Andy Duncan, chief executive of Channel 4 said: “With concerns being raised about our future funding it was… Continue reading Channel 4 Walks Out On Five

As WPP continues to grow its international operations, wholly-owned operating company Landor Associates has this morning announced that is has purchased Australian branding and design consultancy, Lewis Kahn Staniford (LKS). LKS which achieved revenue of A$8.1 million for the year and net assets of A$1.3 million last year, employs around 45 people and clients include… Continue reading WPP Acquires Australian Branding Group LKS

The Daily Mail and General Trust (DMGT) group has today announced that Queensland Media Investments will acquire an 85.1% stake in its Australian commercial FM radio station, Hot 91. DMG Radio Australia (DMGRA) was required to dispose of at least 85.1% of its interest in Hot 91 as a result of purchasing a second Brisbane… Continue reading DMGT Disposes Of Stake In Australian Radio Station

Carat has created a new customer communications planning team, claiming to be the first agency to help clients understand existing customers and better target their campaigns.The new division has been created in response to client demand and will be lead by Shona Forster, previously head of planning at Proximity London, during its launch phase, a… Continue reading Carat Creates New Team For Increased Customer Focus

A consortium of online advertisers, agencies and researchers has unveiled a global definition and standard for the measurement of online advertising.The IAB has showcased the new audience measurement system, which marks the first time any medium has launched a global measurement standard in agreement with all the key industry stakeholder organisations. Where other media, such… Continue reading IAB Sets Out Definition For Online Ad Measurement

BSkyB has announced a radical facelift for its interactive services portal, Sky Active, designed to deliver more televisual and video content through a magazine-style channel with on-demand entertainment and information.The new format will be introduced to the Sky platform on 18 November, making it available to the broadcaster’s 7.4 million customers nation-wide. Sky claims the… Continue reading Sky Revamps Interactive Services To Engage Viewers

The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise By 33% In Ten Years

The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise 33% By 2014

ITV’s Contract Rights Renewal system is continuing to work well, with the broadcaster giving full co-operation to advertisers and bringing improved relations and a smooth working relationship, according to a report from the system’s independent adjudicator.The adjudicator reported that no disputes were submitted in the period since the last report, and while this is not… Continue reading Contract Rights Renewal Working Well Says Adjudicator