Telewest Broadband has announced an early Christmas present for its customers, by boosting their connection speeds without charging any more or imposing monthly usage limits.The move follows recent research by NOP which showed that customers have a preference for unlimited internet services, leading Telewest to pledge to keep its services free of usage caps, allowing… Continue reading Telewest Boosts Broadband Speeds For Free
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During October, some of the world’s largest advertising agencies posted revenue results that beat all expectations, giving the advertising market another confidence boost, which led to a number of industry watchers returning to previous growth predictions. ZenithOptimedia revised upwards its global advertising spending forecast for 2005 from 4.2% to 6.2% and 2006 from 3.8% to… Continue reading INSIGHTanalysis: Media Healthcheck – October 2004
River Publishing has announced the appointment of Michael Bradley to the position of sales and marketing manager with responsibility for driving revenue at the independently owned contract publisher.The newly created position will see Bradley charged with identifying and implementing advertising and revenue building opportunities for River’s existing clients, which include brands such as Holland &… Continue reading River Shores Up Team With New Marketing Manager
The Times saw its circulation dip by 0.7% during October to a total of just over 650,000 ahead of the paper’s switch to tabloid-only publication, according to the latest figures from the Audit Bureau of Circulations.The newspaper claims that its compact edition has brought an increased audience of young readers to the traditionally older-focussed newspaper,… Continue reading ABC National Newspaper Round-Up – October 2004
Digital Radio looks set to receive a massive boost this Christmas with the launch of a new adapter that allows listeners to upgrade their analogue hi-fis to digital.The industry’s first DAB Audio Adapter enables consumers to use their existing radio, DVD and home computer equipment to tune in to hundreds of digital stations in addition… Continue reading Radio Adapter Helps Analogue Listeners Go Digital
Danny Meadows-Klue has confirmed that he is to step down as chief executive of the Interactive Advertising Bureau in the new year to pursue other interests, although he will remain in his current post until a successor is found.Meadows-Klue explained that the IAB’s new chief executive should be in place by February, and while he… Continue reading Meadows-Klue To Step Down As IAB Chief Executive
Television ratings body BARB has begun investigating methods of measuring interactive TV usage, following increasingly vocal calls for action from the broadcasting and advertising community.The measurement body’s research director, Tony Wearn, told this week’s ASI 2004 European Television Symposium in Berlin that techniques are being investigated to determine which has the best potential for the… Continue reading BARB Investigating Interactive Measurement Systems
H Bauer is reviewing the future of its fledgling weekly men’s magazine, Cut, in a move that could see the title close just three months after its launch.The German publishing giant has entered into a thirty-day period of consultation with staff regarding the future of Cut, which was the third men’s weekly to enter the… Continue reading Cut Could Face The Chop After Thirty-Day Review
Commercial radio continues to perform strongly with revenue increasing by 6% year on year during the third quarter of 2004 to more than £158.7 million, following heavy investment from telecoms, motor and retail brands.The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out… Continue reading Big Brand Investment Boosts Commercial Radio Revenue
Emap has announced that its Kerrang! radio brand will bid for Manchester’s last remaining FM licence later this year, attempting to bring its rock-focussed programming to the city in what would be the second FM outing for the previously digital-only service.The move follows a successful bid for the FM licence in the West Midlands and… Continue reading Kerrang Joins Race For Manchester Radio Licence
