More Uk articles

Ofcom has today tightened the rules governing alcohol advertising on television following a prolonged consultation period with advertisers and industry trade bodies.The revised code significantly strengthens the regulator’s existing rules on the promotion of alcohol, banning several widely used advertising strategies and seeking to protect the under-18s from adverse advertising-based influences.The code now requires advertisements… Continue reading Ofcom Finalises Revamped Alcohol Advertising Code

Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence (see Times And… Continue reading 01.11.04

The Telegraph celebrates the tenth birthday of its online operations this month, marking the occasion with a radical redesign and a host of promotional activities.The revamp will ensure that the 30 channels featured on telegraph.co.uk are unified in look and feel, as well as introducing a new film channel and fashion pages.The new content will… Continue reading Telegraph Marks Online Centenary With Revamp

Capital Radio’s proposed £711 million merger with GWR could be delayed by up to six months if advertisers and rival radio groups call for a Competition Commission enquiry into the deal.Influential advertising groups ISBA and the IPA are concerned that the merged entity, which would control more than 40% of national radio advertising revenue, would… Continue reading Capital/GWR Merger Could Face Competition Enquiry

ITV Sales will next week launch its long-awaited ‘Values of Fame’ marketing programme in an attempt to convince brands of the benefits of television advertising.The campaign, which has been developed as part of ITV’s effort to become more client focused, will centre around the proposition that television is the medium that best guarantees advertisers the… Continue reading ITV Launches Campaign To Boost Television Advertising

The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’. Delivering the keynote speech at last week’s Broadband Britain Summit, Ashley Highfield,the BBC’s director of new media and technology, appealed for the collaboration and… Continue reading BBC Pushes For Broadband Britain

The Advertising Standards Authority today takes over responsibility for handling complaints about television and radio commercials in one of the biggest shake-ups of advertising regulation in recent years.Media super-regulator Ofcom has contracted out the rules governing broadcast advertising to the ASA, in a move that will see the watchdog widen its existing remit from press… Continue reading ASA Extends Powers Under New Regulatory Regime

By 2010, a third of the UK population will have access to a PVR, providing viewers with the ability to skip commercials. New research from Starcom states that there are 420,000 PVRs currently in use in the UK. This figure is predicted to increase to 5 million in the next four years, as penetration is… Continue reading PVRs Penetration To Reach 30% By 2010

Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence. The Times also… Continue reading Sharewatch: Independent Rises With Tabloids In Focus

The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’.The BBC’s director of new media and technology, Ashley Highfield, appealed for the ‘collaboration and co-operation’ of the industry’s key players to launch a digital… Continue reading BBC Sets Out Vision For Broadband Britain