More Uk articles

A new report published by Internet research group Nielsen//NetRatings has ranked the UK 5th in terms of internet banner ad usage, after seeing a 27% rise in adspend in November year on year.The UK now dominates both the top 15 advertiser table, and the league of online advert publishers in Europe, with the yellow pages… Continue reading UK Sees Increase In Online Banner Ads

Government media regulator Ofcom has launched an investigation into satellite giant BSkyB after the nation’s largest commercial broadcaster, ITV, complained about the proposed charge for regionalisation of ITV’s channels on Sky’s digital satellite platform.Currently ITV pays BSkyB £17 million a year for “conditional access” and inclusion on its electronic programme guide (EPG), which enable viewers… Continue reading Ofcom Investigating Sky Over Regional Charges

The Daily Star has slashed its weekday cover price to just 15p, sparking fears that a fresh tabloid price war is on its way.The move by the newspaper, owned by media mogul Richard Desmond, could force tabloid rivals the Sun and Daily Mirror to drop their price in order to compete. The move is understood… Continue reading Daily Star Price Cut Sparks Fears Of Tabloid Price War

Channel 4’s latest series of Celebrity Big Brother kicked off last night, with a mix of hopeful celebrities entering the house for an extended two-week stint watched by almost 6 million viewers.Amongst the famous faces participating in the reality TV show this year are feminist Germaine Greer, supermodel Caprice and indie group the Happy Mondays… Continue reading Channel 4 Sees Strong Start For Celebrity Big Brother

Newspaper publishers, the Telegraph Group, have announced the appointment of Katie Vanneck as the company’s new marketing director, joining new executive directors Dave King and John Allwood.Vanneck is the latest recruit to be brought to the company by chief executive Murdoch Maclennan, having resigned from her position of promotions director with News International titles the… Continue reading Telegraph Titles Poach Times’ Promotions Director

Government media regulator Ofcom has launched an investigation into satellite giant BSkyB after the nation’s largest commercial broadcaster, ITV, complained about the proposed charge for regionalisation of ITV’s channels on Sky’s digital satellite platform. Currently ITV pays BSkyB £17 million a year for “conditional access” and inclusion on its electronic programme guide (EPG), which enable… Continue reading Ofcom Investigating Sky Over Regional Charges

Market analysts eMarketer have predicted that 2005 will be a strong year for online advertising, with rich media advertising and overall online adspend seeing substantial increases in growth. Senior analyst at the company, David Hallerman, has forecast that the coming year will see overall online adspend increase by 21%. Rich media advertising, comprising interactive multimedia… Continue reading Rich Media Advertising Set For A Strong 2005

US broadband phone service provider Vonage has today launched a revolutionary voice-over-internet protocol (VOIP) service in the UK, allowing users to plug a VOIP handset directly into their phonelines, bypassing the traditional method of using a PC. The new technology offers users a service similar to a conventional, analogue phone, allowing their broadband connection to… Continue reading VOIP Boosted By Landline Adapter

The number of banner adverts run on European websites has increased by 24%, up from 76,375 in November 2003 to 94,939 in November 2004, according to a new report published by Internet research group Nielsen//NetRatings. Sweden, France and the Netherlands are the leaders in the online ad surge, experiencing the strongest growth in banner ads,… Continue reading Europe Sees Internet Banner Ad Surge

UK advertising expenditure is expected to rise by 4.2% in 2005, with the internet the fastest growing medium, according to revised predictions made by the Advertising Association (AA) in their Advertising Forecast. All media is forecast to increase over the next year, with the internet leading the way; predicted to rise by an impressive 38.1%.… Continue reading UK Adspend Forecast To Rise By 4.2% In 2005