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Channel 4 will this week launch the latest series of Celebrity Big Brother, hoping to build on the successes of previous series’ and capitalise on the recent success of rival celebrity reality show, I’m A Celebrity Get Me Out Of Here.Launching on Thursday at 9.00pm, the show will see a record eight celebrity housemates move… Continue reading Channel 4 Seeks Success With Celebrity Big Brother

New research by Dynamic Logic has revealed that online advertising which employs audio and video can achieve a greater impact on Brand Awareness at a lower frequency exposure than other standard online formats.According to the research firm’s MarketNorms database exposure to audio and video ads increases brand awareness by 10% points over the awareness level… Continue reading Online Video Ads Powerful Despite Lower Exposure Rates

IPC has announced the latest title to be added to its women’s weekly portfolio, creating Pick Me Up!, a 60-page real life title backed by what it claims is the UK’s largest ever sampling exercise and a £6 million marketing investment.The title will launch next Tuesday with around 3.5 million copies bundled with key titles… Continue reading IPC Launches Pick Me Up To Boost Weekly Portfolio

The Bermuda based satellite company, Intelsat, has named outgoing O2 chief executive Dave McGlade as their new head, taking over from Conny Kullman. Conny Kullmann, Intelsat’s current chief executive said about his successor: “He has demonstrated on a number of occasions his ability to transform seamlessly across different parts of the telecom landscape.” Mr McGlade… Continue reading Intelsat Gets O2 Boss As New Head

The Television Corporation has announced the sale of its sports broadcasting arm Visions, to US producer of mobile production facilities large video screens and television studios, NEP for £16.8 million. Over 2004 Visions has generated £14.4 million in revenues and £800,000 in profits from providing facilities for sports events, such as racing and cricket on… Continue reading TV Corp Sells Sports Arm

The MediaTelInsight team would like to wish you a very merry Christmas and a profitable New Year. Insight will close from 1pm this afternoon until 9am on the 4th of January 2005.

As the year draws to a close, December saw the advertising industry’s most credible prognosticators revising their forecasts for 2004, and offering their predictions for the outlook of 2005. First to be released were Zenith Optimedia’s global forecasts, which signalled that advertising expenditure was on target to reach $370 billion for the year, beating previous… Continue reading INSIGHTanalysis: Media Healthcheck – December 2004

The MediaTelInsight team would like to wish you a very merry Christmas and a profitable New Year. Insight will close from 1pm this afternoon until 9am on the 4th of January 2005.

Consumer magazine publishers Future Network lead yesterday’s trading amongst media stocks, gaining 2.05% to close at 74˝p. The company plans to launch at least nine new magazines in the New Year and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.Media communication and research group Aegis Group… Continue reading Sharewatch: Future Network Looking Strong For New Year

Britain has seen the largest growth in broadband take up in Europe, adding 762,000 lines in the third quarter of this year to reach 5.1 million lines by September.Eastern European countries, Hungry and Poland have also seen an impressive adoption of the technology, increasing their bulk of digital subscription lines by 69% and 59% respectively… Continue reading UK Leaders In European Broadband Growth