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ABC Electronic has announced a second series of free briefings aimed at encouraging media buyers to make the most of audience measurement and online accountability following positive feedback from its first briefings, which ran last year.ABCE’s first 2005 Breakfast Briefing will be on 26 January at the Institute of Practitioners in Advertising. The briefing will… Continue reading ABC Electronic Boosts Profile With Free Briefings

London Mayor Ken Livingstone has pledged to end the exclusive distribution deal between Metro and the Capital’s underground railway stations, paving the way for rivals such as Richard Desmond to launch titles aimed squarely at the lucrative commuter market.Stating that the current deal with Associated Newspapers does not allow for free evening newspapers to be… Continue reading Livingstone Opens Tube To Afternoon Freesheet

The UK’s commercial radio stations will replace their usual broadcasts with nationally syndicated output on Monday 17 January, airing UK Radio Aid, a single star-studded programme across more than 200 stations to an audience of over 20 million listeners to raise money for children affected by the Asian tsunami.The programme will last for 12 hours… Continue reading Commercial Radio Output Unites For Tsunami Effort

Outdoor advertising giant Maiden Outdoor has been selected as the preferred bidder by South West Trains, the largest train operator in the UK, in the battle for control of its advertising contract.The move is contrary to reports published today which suggested Maiden had won the contract, and will see the advertising heavyweight move into talks… Continue reading Maiden Selected As Preferred Bidder For Rail Contract

ITV Sales has announced an extended sponsorship deal with mobile phone manufacturer Motorola, covering all films on ITV1 in 2005 following the success of a previous deal which drove purchase consideration amongst viewers up by a massive 65%.The sponsorship forms part of an integrated marketing strategy by Motorola, delivering a continual, national presence all year… Continue reading Motorola Signs For Extended ITV Movies Sponsorship

Commercial broadcaster, ITV is thought to have avoided the possible loss of £120 million in advertising revenue, predicted last summer due to a decline in audience share over 2004. Under the terms of the Contracts Rights Renewal (CRR), put in place to protect agencies after the merger of Carlton and Granda, media agencies can take… Continue reading ITV Sales Avoid 2005 Adspend Catastrophe

Specialist business publishing and information company, Centaur Holdings plc, has released its pre-close trading statement from the 6 months ending 31st December 2004, prior to its interim results, due to be released on 14th March. The company states that its results for the six months ending 31st December 2004 are expected to be in line… Continue reading Centaur Releases Optimistic Trading Statement

Publishers of the Independent newspaper, Independent News and Media, saw a dramatic drop in share price yesterday losing 4.59% to close at 166ź, despite displaying a strong performance on last weeks market. The company has predicted a good 2005 with overall circulation revenues going up by 10% (see Independent Profits Rising Despite Times Competition).Sir Martin… Continue reading Sharewatch: Independent Down Despite Revenue Hopes

Channel 5 has confirmed that it has plans to create a children’s channel, spun off from its current early morning Milkshake programming strand, but claimed that it was just one of a number of possible ventures under consideration for the future.The channel is understood to be the brainchild of Nick Wilson, controller of children’s programming… Continue reading Five Eyes Expansion With Digital Children’s Channel

The Financial Times performed well throughout October, adding a substantial 34% to its readership year on year in the six months to October, building on its recent successful performance to achieve a total of just over 500,000 according to the latest NRS figures.The increase in readership came ahead of speculation that the newspaper could close… Continue reading NRS National Newspaper Round-Up