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The UK’s first television advertisement was broadcast on this day in 1955 following the launch of Britain’s first commercially funded television station.The Independent Television Authority began broadcasting on 22 September forty-nine years ago in a move that ended the long-running monopoly of the BBC and brought advertisements to the airwaves for the first time.The station… Continue reading Television Advertising Celebrates 49th Birthday

Commercial broadcaster, ITV, has this morning agreed to sell its 5.5% stake in French multimedia group, Thomson SA, to Citigroup Global Markets and UBS Limited, as part of its £600 million programme to sell-off non-core assets. The 15.5 million shares held in Thomson, which were believed to be the jewel in ITV’s crown, originated from… Continue reading ITV’s Sell-Off Continues With Stake In Thomson

Emap’s teen title Bliss has been rapped by Advertising Standards Authority following a complaint by rival National Magazine Company over the value of its covermounts and authenticity of the celebrities shown to be endorsing them.The complaint centred around three issues of Bliss, each offering various free gifts for readers valued at a certain price. Natmags… Continue reading Emap Under Fire From Natmags Over Teen Covermounts

WPP Group is continuing its expansion strategy, with J Walter Thompson purchasing a 30% stake in Chinese advertising and marketing group, Newsun Insight. Newsun, which generates revenue of $1.95 million last year, was founded in 2002 and currently employs 115 people. Clients of the Guangzhou based group include TCL computers, Li Bai detergent and Star… Continue reading WPP Buys 30% Stake In Chinese Ad Group Newsun

Radio and magazine giant Emap saw a rise yesterday, with share price rising by a respectable 1.65% to 801p. Yesterday also saw the company appoint Adrian Serle as the new managing director of its regional Kerrang! radio station in Birmingham.The role will see serle charged with increasing the radio station’s revenue as Emap seeks to… Continue reading Sharewatch: Emap Sees Share Price Climb Higher

The world’s largest radio operator Clear Channel is believed to be keeping a close eye on the £700 million merger talks between Capital and GWR, with a view to launching a possible take-over bid for the combined group.Reports suggest that the American radio giant, which controls more than 1,250 commercial stations in the US, could… Continue reading Clear Channel Circles As Radio Merger Talks Advance

Emap has announced the appointment of Adrian Serle as the new managing director of its West Midlands-based Kerrang! 105.2 with a brief to increase the radio station’s revenue as the company builds its FM operations.Serle will take up his new position on 4 October, making the move to Birmingham from Emap radio stablemates, Hallam FM… Continue reading Kerrang! Appoints New Managing Director For Midlands

Virgin is to become the first UK broadcaster to launch visually enhanced radio for mobile phone users, in a move that will provide a range of new commercial opportunities for advertisers.The service will become available early next year when the new generation of visual radio-enabled Nokia handsets launches in the UK. Users will initially be… Continue reading Virgin Launches Visual Radio For Mobile Phones

European countries will not have achieved the full switch to digital television by 2010 despite the best efforts of Governments across the continent to promote the transition, according to the latest research from Informa Media Group.Despite many of Europe’s Governments working towards plans to ensure the analogue signal is switched-off in the next six years,… Continue reading European Plans For 2010 Digital Switch-Off Falter

IPC Prospector, the magazine marketing outfit, has bolstered its senior management line-up with the appointment of former Trinity Mirror research boss, Darran Snatchfold, to the newly created role of ad marketing manager.Snatchfold will report directly to group ad marketing director, Christina Hartley, with a brief to promote magazine advertising to agency planners and buyers. He… Continue reading IPC Prospector Bolsters Senior Management Team