UK advertising expenditure is expected to rise by 4.4% next year with online media owners expected to be the main beneficiaries.The latest forecasts from the Advertising Association predict continued growth during 2005 after the industry saw total spend accelerate during the first half of this year, due to increased spend on brand promotions and better… Continue reading UK Adspend Expected To Grow By 4.4% Next Year
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The Advertising Association has revised downwards its advertising expenditure forecast for 2005 from 4.9% to 4.4%, as signs of weakening consumer confidence takes hold, which could suggest a slow down in economic activity. As previously forecast, internet advertising is expected to be the fastest medium, however, expectations have been down-scaled since July’s update which predicted… Continue reading AA Downscales Its 2005 Ad Expenditure Forecast
BSkyB’s head of advertising sales, Mark Chippendale, is stepping down after fourteen years at the satellite broadcaster to pursue other interests.News of the high-profile departure comes just months after former Five deputy chief executive, Nick Milligan, joined the company as managing director of Sky Media, a newly created position that effectively gave him seniority over… Continue reading BSkyB’s Head Of Advertising Sales To Step Down
GWR, owner of radio station Classic FM, has said that following a strong start to the year, revenues for the first six months are expected to grow by 3% year-on-year.However, revenues in the second quarter, especially during August, were slower than anticipated and as a result its analogue sector, which generates 92% of group revenue,… Continue reading GWR Confident Over Revenue Prospects For the Year
Capital Radio Group has said that it is ‘cautious’ about the outcome for radio advertising in October to December, despite radio continuing to outperform the display advertising market.In a trading update issued this morning ahead of full-year results due on 25 November 2005, the group said radio revenues for the third quarter are forecast to… Continue reading Capital Radio Cautious Over Fourth Quarter Results
MegaPoster has seen off tough competition from rivals Clear Channel and Blow-Up Media to secure the giant-banner advertising contract for Edinburgh.The three to five year deal gives MegaPoster exclusive rights to install giant banners on suitable properties undergoing refurbishment in the city. It is expected that up to twelve new advertising sites will be erected… Continue reading MegaPoster Beats Rivals To Edinburgh Banner Contract
Capital and GWR have this morning agreed the terms of their proposed £711 million merger to create a single broadcaster controlling more than 40% of the radio advertising market.The merger will see the creation of the UK’s largest commercial radio group, reaching around 18 million listeners each week with a total of 55 local analogue… Continue reading Capital And GWR Agree £711 Million Merger Terms
ITV has secured an exclusive licensing agreement with Warner Brothers International Television Distribution for the rights to show a range of high-profile Hollywood movies across its family of channels over the next few years.The deal will give the UK’s largest commercial broadcaster access to feature films from Warner Brothers’ recent theatrical slates including titles such… Continue reading ITV Secures Rights To Show Blockbuster Movies
Capital Radio Group has said that it is ‘cautious’ about radio advertising revenues in October to December, despite radio continuing to outperform the display advertising market. In a trading update issued this morning ahead of full-year results due on 25 November 2005, the group said, radio revenues for the third quarter are forecast to be… Continue reading Capital Radio ‘Cautious’ Over Q4 Results
Emap was seen in focus yesterday with shares rising by 1.50% to close at 757˝p after announcing in a trading update that group revenues for the first half of this year are expected to be up 2% due to the success of celebrity gossip magazine Closer (see Success Of Closer Helps Drive Revenues At Emap).Rival… Continue reading Sharewatch: Emap Dips Despite Good Revenue Forecast
