More Uk articles

The growing proportion of ethnic minorities in Britain’s populace requires the attention of advertisers if they are to create effective campaigns and deliver brand messages to an increasingly powerful demographic, according to Starcom Motive.According to the agency, advertisers should turn to ethnic minorities to stave off the economic effects of an ageing population, tapping into… Continue reading Starcom Calls For Attention on Ethnic Minority TV Viewing

Direct mail and promotional agency Red Cell Response have launched a new set of awards to commemorate the best advertising executions the creative world has to offer.The selected ads are from the UK and overseas and are a mixture of classic direct mail and new media work.Among the top 20 is the controversial Artery campaign… Continue reading Red Cell Launches New Advertising Awards

Newspaper publisher Trinity Mirror has today issued a trading update of their expected results, outlining a strong performance throughout 2004 in line with expectations. Group advertising revenues, excluding titles in Ireland disposed in January 2004,have increased by 4.2%, for the five months to November 2004 year on year. The Regionals division has achieved advertising growth… Continue reading Trinity Mirror Delivers Positive Trading Update

American TV distributor Liberty Media has held talks with competitor News Corp about selling the stake it built up in the television and newspaper company this November. Robert Bennett, chief executive of Liberty told investors at a recent conference in New York that “there have been some conversations” between his company and News Corp. Analysts… Continue reading News Corp to Buy Liberty Media Shares

American investors expect cable operators NTL and Telewest to merge in early 2005,creating a combined front in the increasingly competitive digital TV market. Both of Britain’s leading cable companies are in large amounts of debt after the installation of the cable network in the UK and faced with bankruptcy they were forced to restructure. The… Continue reading NTL and Telewest Set To Merge

Preliminary results released by specialist magazine publisher Future Publishing yesterday appeared to spark interest from city investors, with the company adding 9.06% to its stock price to close at 69źp.The company’s reported strong performance in the year to to 30 September saw it succeed in a number of acquisitions, as well as a strengthening of… Continue reading Sharewatch: Future Results Spark Price Rise

Emap Elan has been rapped by the Advertising Standards Association following a complaint from rival IPC over a claim that men’s weekly title Zoo is “The Biggest Men’s Weekly”.IPC’s complaint was that the title’s claim related to circulation and was factually incorrect, as its weekly men’s offering, Nuts, has a weekly circulation 90,000 higher than… Continue reading Emap Finds Size Does Matter In Nuts Contest

Associated Newspapers’ highly anticipated free-sheet is due to hit the streets next week, entitled Evening Standard Lite, the newspaper will target upmarket females aged 18 to 35 within central London.Agency sources described the title as a ‘hybrid’ edition, which will have a maximum of 48 pages, much fewer than its parent title, and will carry… Continue reading Evening Standard Lite To Launch Next Week

Interactive billboards first used by Viacom Outdoor on the London Underground have been given a boost by technology firm Hypertag, equipping them with bluetooth technology to deliver music, games and video to the mobile phones of passers by.The new technology improves on the posters’ previous infra-red technology and enables much richer content to be delivered… Continue reading Interactive Billboards To Deliver Video To Mobiles

H Bauer’s struggling weekly men’s magazine, Cut, has been dealt a final blow as publishing bosses at the German magazine giant have decided to close the magazine during a 30-day consultation period.The title, which aimed to provide male readers with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles… Continue reading Bauer Cuts Its Losses On Fledgling Men’s Mag