More Uk articles

The viewing habits of older consumers look set to change considerably over the next few years as they continue to embrace multi-channel television, according to new research from ZenithOptimedia. The wide-ranging study into the media consumption habits of the over fifties shows that golden oldies are emerging as enthusiastic consumers of multi-channel television thanks to… Continue reading Older Viewers Embrace Multi-Channel Television

The Independent today launched its new Media Weekly supplement in an attempt to break the Guardian‘s stranglehold on the media news and jobs sector.The 24-page pull-out, dedicated to media news, features and interviews, made its debut this morning with the help of an extensive cross-media campaign spanning television, radio, outdoor and trade advertising (see Independent… Continue reading Independent Unveils New Media Weekly Section

ITV has secured SC Johnson’s Pledge Dusters as the excludsive broadcast sponsor the fourth series of Everything Must Go, which returns to its daytime slot on the channel next week.The daily programme features homeowners from all over the UK who want to sell off their worldly possessions and move on to new lives. Participants attempt… Continue reading 27.09.04

The BBC committee reviewing the future of its commercial arm, BBC Worldwide, may consider floating a stake on the stock market, according the press reports over the weekend.The Corporation has primarily been discussing how to set up joint ventures for its publishing, distribution and channel arms, in a move would allow it to maintain control… Continue reading BBC Considering Flotation Of Worldwide Arm

Times Newspapers has secured an exclusive contract with beer brand Guinness to sponsor its coverage of the autumn international rugby season, in a deal that builds on recent successes with major sponsors such as Lucozade Sport and HSBC.The deal will see Guinness sponsor a 68-page rugby handbook to be published in The Times on 6… Continue reading Times Signs Guinness For Rugby Sponsorship

ITV has secured SC Johnson’s Pledge Dusters as the exclusive broadcast sponsor the fourth series of Everything Must Go, which returns to its daytime slot on the channel next week.The daily programme features homeowners from all over the UK who want to sell off their worldly possessions and move on to new lives. Participants attempt… Continue reading ITV Secures Pledge For Daytime Sponsorship

Intenet advertising creates more brand awareness than traditional media such as the internet and television, says a new report, however, it may not be as effective at persuading consumers to buy. According to a new study by research group Dynamic Logic, brand awareness will rise by 16.7% in a mixed-media campaign, which uses television, the… Continue reading Internet Ads Create Brand Awareness But Magazines Persuade Buyers

MediaCom has maintained its position as the UK’s number one individual media buying agency with a 5.5% increase in billings to £640 million for the twelve months to July, according the latest figures compiled by Nielsen Media Research.The Grey Global-owned agency, which was recently voted the most admired by media owners for its professionalism and… Continue reading MediaCom Still Number One In Terms Of Billings

All UK national radio stations saw their audiences decline this summer as listeners switched off in their thousands, according to the latest electronic measurement survey from GfK.The unofficial listening figures reveal a particularly disappointing performance for GWR’s flagship Classic FM, which saw its weekly reach decline by more than 23.5% year on year to just… Continue reading UK National Radio Stations See Weekly Reach Decline

WPP chief executive, Sir Martin Sorrell, has this morning confirmed that he has been involved in discussions with a senior Havas financier, in a move that adds further uncertainty to the French group’s future.After losing out in the bidding war for Grey Global Group to WPP, Havas is looking like an increasingly vulnerable take-over target.… Continue reading Sorrell Involved In Talks With Havas Financier