More Uk articles

The Institute of Practitioners in Advertising has added its weight to wide-spread calls for media regulator Ofcom to abandon plans to tighten the alcohol advertising codes, claiming the current proposals create too much difficulty for advertisers and their agencies.In its submission to Ofcom’s public consultation on new codes for broadcast television advertising, the IPA slams… Continue reading IPA Blasts Plans For Alcohol Advertising Crackdown

The number of people visiting the cinema is expected to grow by 3.1% to 8.5 billion this year, while box office admissions increase by 4.7% to $22.8 billion, says a new report from Informa Media Group. According to the 7th edition of the Global Film: Exhibition & Distribution report, the number of new blockbusters has… Continue reading Global Cinema Recovery Expected In 2004

The BBC committee reviewing the future of its commercial arm, BBC Worldwide, may consider floating a stake on the stock market, according the press reports over the weekend.The Corporation has primarily been discussing how to set up joint ventures for its publishing, distribution and channel arms, in a move would allow it to maintain control… Continue reading BBC Considering Flotation Of Worldwide Arm

The viewing habits of older consumers look set to change considerably over the next few years as they continue to embrace multi-channel television, according to new research from ZenithOptimedia. The wide-ranging study into the media consumption habits of the over fifties shows that golden oldies are emerging as enthusiastic consumers of multi-channel television thanks to… Continue reading Older Viewers Embrace Multi-Channel Television

The Independent today launched its new Media Weekly supplement in an attempt to break the Guardian‘s stranglehold on the media news and jobs sector.The 24-page pull-out, dedicated to media news, features and interviews, made its debut this morning with the help of an extensive cross-media campaign spanning television, radio, outdoor and trade advertising (see Independent… Continue reading Independent Unveils New Media Weekly Section

ITV has secured SC Johnson’s Pledge Dusters as the excludsive broadcast sponsor the fourth series of Everything Must Go, which returns to its daytime slot on the channel next week.The daily programme features homeowners from all over the UK who want to sell off their worldly possessions and move on to new lives. Participants attempt… Continue reading 27.09.04

The BBC committee reviewing the future of its commercial arm, BBC Worldwide, may consider floating a stake on the stock market, according the press reports over the weekend.The Corporation has primarily been discussing how to set up joint ventures for its publishing, distribution and channel arms, in a move would allow it to maintain control… Continue reading BBC Considering Flotation Of Worldwide Arm

Times Newspapers has secured an exclusive contract with beer brand Guinness to sponsor its coverage of the autumn international rugby season, in a deal that builds on recent successes with major sponsors such as Lucozade Sport and HSBC.The deal will see Guinness sponsor a 68-page rugby handbook to be published in The Times on 6… Continue reading Times Signs Guinness For Rugby Sponsorship

ITV has secured SC Johnson’s Pledge Dusters as the exclusive broadcast sponsor the fourth series of Everything Must Go, which returns to its daytime slot on the channel next week.The daily programme features homeowners from all over the UK who want to sell off their worldly possessions and move on to new lives. Participants attempt… Continue reading ITV Secures Pledge For Daytime Sponsorship

The viewing habits of older consumers look set to change considerably over the next few years as they continue to embrace multi-channel television, according to new research from ZenithOptimedia.The wide-ranging study into the media consumption habits of the over fifties shows that golden oldies are emerging as enthusiastic consumers of multi-channel television thanks to the… Continue reading Older Viewers Embrace Multi-Channel Television