The number of single people in Britain is growing, the UK will have 16 million singles by 2010, a statistic that can be exploited by marketers. James Papworth, ad marketing manager at IPC Prospector, looks at the pros and cons of single life and advertising to perennial singletons…‘Marriage is a wonderful institution … but who… Continue reading NewsLine Column: Advertising To Single Britain
Research firm, Yankee Group has found that 78% of US consumers are aware of high definition TV (HDTV) and 20% plan to purchase HDTV sets by 2008. Yankee said that sales of HDTV monitors reached 3.2 million in 2003 and predicts this to rise to 20.2 million by 2008. The report says that the growth… Continue reading Consumers Expected To Buy HDTV
The Incorporated Society of British Advertisers has announced plans to work with industry regulator Ofcom on its proposed changes to alcohol advertising regulations, assigning its specialist Alcohol Advertisers Working Group to lobby the regulator over alterations to its code.The advertiser’s group comprises senior representatives of ISBA’s alcoholic drinks sector members and has already held discussions… Continue reading ISBA Group To Work With Ofcom On Alcohol Advertising
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%. The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Ad Spend Beats All Records
Media giant Emap has unveiled a new look for its long running men’s monthly, FHM, building on months of consumer research and including several new sections with the revamped title.The re-styled title will hit news stands on 1st August, with the September issue the first to sport the new format. The front cover of the… Continue reading Emap Unveils New Look FHM To Boost Readership Figures
German magazine giant H Bauer is to name its forthcoming men’s weekly title Cut, and has a provisional launch date of August 12th, according to reports over the weekend.The publisher is understood to be readying the title, rumoured to be in production last month, and will invest around £8 million in its launch into one… Continue reading Bauer Names Its First Foray Into Men’s Mag Market
ITV will lose one of its best known personalities next year, as long serving newsreader Sir Trevor McDonald steps down from his position with ITV News.The veteran broadcaster has stated that he will not renew his contract with the broadcaster’s news operation when it expires next year. His departure will mark the end of a… Continue reading Trevor McDonald Set To Leave ITV News In 2005
Clear Channel-owned outdoor advertiser Adshel has announced what it claims is the largest street furniture deal in 20 years, covering bus shelters around the outer circle of Birmingham city centre for the next decade.The contract, which covers the whole of the west midlands, was awarded to Adshel by transport firm Centro as part of a… Continue reading Adshel Secures Ten Year Birmingham Bus Contract
UK commercial broadcaster ITV has earmarked £600 million worth of non-core businesses to sell off, including its 5% share in French multimedia company, Thomson SA. According to a report in the Sunday Independent, ITV plans to sell numerous assets from Carlton Screen Advertising, which sells adverts shown at cinemas, to stakes in top Premier League… Continue reading Sale Of ITV Businesses To Raise £600 Million
The UK’s two cable TV giants, NTL Europe and Telewest, are being urged by shareholders to begin merger talks to form a single company with a market value of $7 billion. According to a report in the Observer, shareholders are pushing for the talks to begin this autumn to bring together more than 1.5 million… Continue reading NTL And Telewest Shareholders Urge $7 Billion Merger
