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The debut appearance of chat show king Michael Parkinson on ITV gave a boost to the broadcaster’s schedule on Saturday, attracting over 6 million viewers and an average audience share of 28.1%.Parkinson, poached from the BBC earlier this year, featured interviews with Tom Cruise and Billy Connolly as well as Olympic heroine Kelly Holmes. The… Continue reading Parkinson Gives Boost To ITV’s Saturday Schedule

The Sunday Times is to capitalise on one of the sporting world’s most prestigious events this month, with a 32-page guide to the Ryder Cup published with the paper on 12 September and featuring exclusive analysis from Nick Faldo, the contest’s most successful player of all time.The supplement will offer readers the opportunity to take… Continue reading Times Tees Off Ryder Coverage With Faldo Supplement

According to a new report from Juniper Research, the UK is set to remain the country with the highest level of digital terrestrial television (DTT) penetration, topping 90% by 2009, followed closely by other EU countries such as; Finland at 85%, Italy with 83% and Spain with 77% penetration.DTT penetration is expected to reach nearly… Continue reading UK To Top European DTT Charts By 2009

ITV has announced the resignation of one of its most senior non-executive directors, as Etienne de Villiers steps down from his position after less than a year, sparking rumours of further management reshuffles at the UK’s largest commercial broadcaster.De Villiers’ decision takes effect immediately, although ITV claims his resignation was planned and is ‘consistent with… Continue reading Senior ITV Director Etienne de Villiers Steps Down

Broadband and digital TV provider, HomeChoice, has announced an extension to the range of its services, covering an additional 100,000 homes across London and the south-east, marking the company’s first venture outside the M25.The expansion will build upon the 1.25 million households already able to receive HomeChoice’s services, bringing an additional six telephone exchanges into… Continue reading HomeChoice Boosts Coverage To Customers Outside London

New research from IPC Innovator has revealed that sampling of beauty products in consumer magazines can increase product awareness, the chance of readers trying a product and the likelihood of further sales.The research, conducted in collaboration with advertising consultancy Sampling Innovations, consisted of telephone interviews with 1,000 Marie Claire readers and established key differences between… Continue reading IPC Reveals Power Of Sampling In Magazines

Market research group, Taylor Nelson Sofres (TNS), has today announced that pre-tax profits for the first half of 2004 has grown by a staggering 53% to £31.8 million, putting it well on track to meet this year’s targets. From January to June 2004, revenue growth improved by 5% as a result of encouraging improvements in… Continue reading TNS Well On Track To Meet This Year’s Targets

Advertising giant, WPP and two private equity firms, are each reported to be considering a £600 million bid for American advertising group, Grey Global. According to The Guardian, WPP chief executive, Sir Martin Sorrell, is expected to disregard shareholders concerns when he makes a bid for the last independent advertising network, with an offer just… Continue reading WPP Considering A £600m Bid For Grey Global

The Broadcasters Audience Research Board has announced a new tier to its data, with the creation of a new Lifestyle Insights survey to provide more information about viewers to advertisers and broadcasters. The new survey will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to BARB’s existing data,… Continue reading BARB Launches Lifestyle Survey To Enrich Ratings Data

Confidence amongst city investors appeared to be growing yesterday, as the UK’s radio groups took centre stage on trading floors. Chrysalis put in a good performance, rising by 3.66% to 184p, while rival UBC Media soared by a massive 7.14%, appearing to put a turbulent week of ups and downs behind it.UBC recently confirmed its… Continue reading Sharewatch: Radio Groups Rising As Confidence Grows