Nine out of ten pop-up advertisements on UK websites are being clicked on accidentally, causing mistrust and frustration, says new research from Bunnyfoot Universality. Tests carried out using 60 web users revealed that 90% of click-throughs for a leading UK brand’s pop-over advertisements, were made by mistake because the ‘close’ button was so difficult to… Continue reading 90% Of UK Surfers Accidentally Clicking On Pop-Ups
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The BBC’s board of governors have ordered a wide-ranging investigation into BBC One’s peak time schedules amid growing public concern about programme quality and criticism over its increasingly populist approach to scheduling.The BBC’s annual report has today revealed that the Corporation is planning to commission an independent study to see whether its flagship entertainment channel… Continue reading Governors Order Investigation Into BBC One Programming
The switchover of Britain’s radio networks from analogue to digital will depend largely on the development of digital television, according to BBC Radio 4 controller Helen Boaden.Speaking at the Radio Festival in Birmingham, the broadcast head claimed that radio switchover would be fuelled by public interest, which would be spurred on by the success of… Continue reading Television Will Lead Switch To Digital Radio
IPC Media has announced plans to celebrate the five hundredth issue of its weekly teen magazine Mizz with the publication of a bumper, party-themed edition.The special edition, which goes on sale later this week with the usual £1.60 cover price, includes an interview with Jamelia, a pop souvenir poster of Peter Andre and a 16-page… Continue reading Mizz Celebrates Nearly Twenty Years With Bumper Edition
The recent Euro 2004 football tournament was not only a major success for the majority of broadcasters and sponsors, but also attracted record online audiences, according to the latest research from Nielesen//NetRatings.The study shows that the the BBC’s Euro 2004 website was far and away the most popular in the UK during the tournament, with… Continue reading Euro 2004 Tournament Attracts Record Online Audiences
More than a third of mature web users currently access the internet via a high-speed broadband connection, according to new research released today.A study of 1,000 UK internet users carried out by web portal 50 Connect claims that the number of so-called silver surfers with a high-speed internet connection has more than doubled since May… Continue reading More Than A Third Of Silver Surfers Now Have Broadband
UK advertising expenditure forecasts published by the Advertising Association (AA) and the World Advertising Research Centre (WARC) last week show yet further evidence of the advertising recovery gaining momentum. UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year(see… Continue reading 2004 UK Ad Spend Expected To Grow by 4.8%
A new report from US-based IMS Research forecasts that an influx of Freeview-ready DVD recorders to the UK will have exceeded 3.6 million units by 2009, thereby potentially boosting Freeview’s service with an extra 1.8 million viewers. According to this research, half of the 3.6 million DVD recorders expected to hit British shores by the… Continue reading 3.6 Million DVD Recorders To Boost Freeview Numbers by 2009
Future Network was the best performer in last week’s media market with shares rising by 19.03% to close at 72˝p after announcing that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States (see UK Lags Behind Europe And US Growth For Future).Kelvin MacKenzie’s… Continue reading Sharewatch: Future Network Boosted By Positive Trading Update
BT Group is preparing to take on satellite broadcasting giant BSkyB with plans to launch a pay-per-view television service over its broadband network.The project, which is being led by Pierre Danon, chief executive of BT Retail, is part a wider-initiative to drive the uptake of broadband internet. It would mark the telecom’s company’s first major… Continue reading BT Plans To Take On BSkyB With Broadband TV Service
