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The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery

Chrysalis Radio was seen in focus yesterday with shares rising by 3.35% to close at 192žp after announcing that like-for-like revenue increased by 20% in the 10 months to 30 June 2004. This is against the backdrop of a market which grew by 8% growth over the corresponding period (see Chrysalis Continues To Outperform Radio… Continue reading Sharewatch: Chrysalis Boosted By Positve Revenue Update

Capital Radio Group has secured an innovative deal with Columbia TriStar films to promote the release of the new Spider-Man 2 flim to around 10 million listeners a week via the Hit 40 UK chart show.The deal takes advantage of a new package that gives advertisers a week-long national radio presence by providing brand mentions… Continue reading Capital Secures Deal To Promote Spider-Man Release

The BBC is believed to be considering a £1 billion sale of almost all of its commercial operations in an attempt to bring the Corporation closer to its core public service remit in the run up to charter review in 2007.The BBC’s commercial activities range from Teletubbies merchandise to studio facilities and could be worth… Continue reading BBC Considers £1 Billion Sale Of Commercial Arm

A panel of broadcast industry experts has put advertising to the over fifties at the top of the agenda at this year’s Radio Festival in Birmingham.Beginning his address on the topic, Ron Coles, director of Saga Radio, described the changing face of Britain’s population with more people aged over fifty making up the populus and… Continue reading Radio Festival Puts Spotlight On Advertising To Over Fifties

Competition in the already highly competitive teenage magazine market looks set to hot up later this month with the launch of two new titles from Egmont Magazines targeting younger readers.Egmont, which is one of the biggest players in children’s publishing, is launching Hot Wheels for boys aged six to ten and My Scene for girls… Continue reading Competition Hots Up With New Teen Magazine Launches

The BBC’s director of radio and music, Jenny Abramsky, has defended the Corporation’s radio operations in a keynote speech to this year’s Radio Festival in Birmingham.Addressing the audience, the radio boss described the past year as turbulent, declaring that the Hutton inquiry and its aftermath had “plunged the BBC into crisis” and that the difficulties… Continue reading Abramsky Defends BBC Radio Ahead Of Charter Renewal

Media regulator Ofcom has pledged to relax the rules governing television and radio sponsorship in a move that will allow broadcasters greater freedom to mix commercial messages into programme breaks and shows.The watchdog has today published its draft Broadcasting Code cutting the number of rules that relate to the burgeoning sponsorship market. The move will… Continue reading Ofcom To Relax Broadcast Sponsorship Regulations

ITV has secured Lever Fabergé’s Sure deodorant brand as the six-figure broadcast sponsor of its new daytime show, The Test, which launches on the network later this month.The 30-minute show, presented by psychologist Jeremy Milnes, will air each weekday from 19 July in an attempt to cure people of their fears. The fact that phobias… Continue reading ITV Puts Sure To The Test With Daytime Sponsorship

The online advertising industry is expected to grow by more than 50% this year as more and more marketers realise its value on the media schedule. With this in mind, Martin Child, managing director of search targeted marketing firm Overture, looks at how the online marketing model will evolve over the coming months…It’s no secret… Continue reading NewsLine Column: The Future Of Online Marketing