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Film giant UIP has announced the first online campaign to promote summer blockbuster, Thunderbirds, employing United Virtualities’ Ooqa-Ooqa technology to replace viewers’ web browsers with branded alternatives.The technology is used for the first time today as the campaign launches on www.citv.co.uk, with Ooqa-Ooqa replacing visitors’ normal browser toolbar with an advertiser branded browser.The technology is… Continue reading UIP Pushes Thunderbirds With Branded Internet Browser

It was confirmed today that Guardian Media Group (GMG) has bought a 14% stake in Development Hell, publisher of the music and entertainment magazine Word.After much interest from other trade investors, the bosses at Development Hell decided that a tie with GMG would be ideal. Publisher, Jerry Perkins said: “It is a diverse media group… Continue reading GMG Acquires 14% Stake In Development Hell

Emap Advertising and Starcom Motive have secured a £1.5 million cross-media deal with Golden Wonder to promote its Nik Naks snack brand across Emap’s range of Kiss and Kerrang branded media.The four-month campaign will target 16 to 24 year-old consumers with a range of on-air sponsorship and promotions covering Kiss TV, Kerrang TV and The… Continue reading Emap Bags Golden Wonder For Cross-Media Deal

Maiden Outdoor has announced two major new deals with Britain’s railway owner, Network Rail, which will see the company take control of 2,000 poster sites at 17 railway stations worth £450 Million.The company has also renewed a five year promotions contract, worth over £27m, to manage exhibitions and product sampling opportunities on managed station concourses.The… Continue reading Maiden Clinches £477 Million Rail Contracts

An investigation by the National Audit Office has revealed continued confusion surrounding the Freeview digital TV service, claiming that the BBC has failed to significantly improve public understanding of the service, despite numerous high-profile campaigns.The NAO report claims that the BBC’s campaigns have not yet succeeded in “significantly reducing consumer confusion about Freeview in non-digital… Continue reading NAO Claims Confusion Still Rife Over Freeview

Mirror Group Newspapers has bolstered its advertising team with another raft of senior appointments designed to improve its relationship with clients and agencies.Clare Dove, director of advertising for Trinity Mirror’s national newspaper division, has recruited Keith Yonish as head of innovation. He joins from the Independent where he held the position of controller of Independent… Continue reading Mirror Group Announces Raft Of Advertising Appointments

IPC Advertising has announced the promotion of Sharon Kirby, currently a head of sales with the magazine giant, to the position of classified sales director.The new role will see Kirby working closely with IPC’s Learning and Development team to create a Sales Academy, streamlining staff training and ensuring they are well placed within the company.… Continue reading IPC Boosts Classified With New Sales Director

It was confirmed today that Guardian Media Group (GMG) has bought a 14% stake in Development Hell, publisher of the music and entertainment magazine Word. After much interest from other trade investors, the bosses at Development Hell decided that a tie with GMG would be ideal. Publisher, Jerry Perkins said: “It is a diverse media… Continue reading GMG Acquires 14% Stake In Development Hell

Global advertising giant, Publicis, yesterday confirmed it was unlikely to bid for control of Grey Global, the world’s seventh largest advertising agency, clearing the way for rivals WPP. Maurice Levy, chairman of the Paris based group told a French newspaper: “It was not necessarily in the best interest” for his company “to make a possible… Continue reading Publicis Pull Out Of Grey Bids

The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery