More Uk articles

A new report from US-based IMS Research forecasts that an influx of Freeview-ready DVD recorders to the UK will have exceeded 3.6 million units by 2009, thereby potentially boosting Freeview’s service with an extra 1.8 million viewers. According to this research, half of the 3.6 million DVD recorders expected to hit British shores by the… Continue reading 3.6 Million DVD Recorders To Boost Freeview Numbers by 2009

Future Network was the best performer in last week’s media market with shares rising by 19.03% to close at 72˝p after announcing that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States (see UK Lags Behind Europe And US Growth For Future).Kelvin MacKenzie’s… Continue reading Sharewatch: Future Network Boosted By Positive Trading Update

BT Group is preparing to take on satellite broadcasting giant BSkyB with plans to launch a pay-per-view television service over its broadband network.The project, which is being led by Pierre Danon, chief executive of BT Retail, is part a wider-initiative to drive the uptake of broadband internet. It would mark the telecom’s company’s first major… Continue reading BT Plans To Take On BSkyB With Broadband TV Service

Viacom Outdoor has secured an innovative sponsorship deal with Highland Spring and VisitScotland that will see a water sampling initiative launched to prevent passengers overheating on the London Underground.The campaign, dubbed Scotland Underground, will see 300,000 bottles of specially branded Highland Spring mineral water handed out to thirsty tube travellers at Oxford Circus, Piccadilly Circus,… Continue reading Viacom Brings Highland Spring To London Underground

The recent Euro 2004 football championships did little to boost sales of the UK’s national tabloid titles during June, despite extensive coverage of England’s nail-biting journey to the quarter finals and ensuing exit from the tournament at the hands of host nation Portugal.Major sporting events such as the European Championships and the World Cup tend… Continue reading ABC National Newspaper Round-Up – June 2004

Former Five chief executive David Elstein has entered into a bidding war for control of the Hallmark Channel, reputed to have tabled an offer of around £500 million, the move puts him in direct competition with reported bids from several other companies including Sony.Among the parties understood to be interested in acquiring the Hallmark Channel… Continue reading Former Five Boss Enters Bidding War For Hallmark Channel

BSkyB is beleived to be reviewing the future of its three music channels, The Amp, Scuzz and Flaunt, as part of a shake-up that will see head of music channels, Jo Wallace, move to oversee original programming at flagship entertainment channel Sky One.Reports suggest that Wallace’s arrival at Sky One will conincide with the channel’s… Continue reading BSkyB Reviewing Future Of Music Channels After Shake-Up

News International, owners of The Times, Sunday Times and The Sun, has announced a partnership with Powerade to promote the drink’s close association with this year’s Olympic games.The deal spans News International’s portfolio of newspapers and will see the Coca Cola-owned brand promoted across all news, features and supplements in the newspapers as well as… Continue reading News International Partners Powerade For Olympics

The recent Euro 2004 championships even managed to attract female viewers who previously claimed to have absolutely no interest in football, according to the latest research to be published by media agency Carat.Before the tournament began a staggering 43% of women said they were not at all interested in following England’s Euro 2004 campaign. However,… Continue reading Euro 2004 Even Proves A Hit With Football Phobics

The Times has signed an exclusive partnership with car manufacturer Volkswagen to celebrate 30 years of its Golf car via print and online promotions.The partnership will see the car being promoted through a custom-built microsite housed on Times Online for three months, as well as receiving coverage in the newspaper’s print edition. A specially-dedicated channel… Continue reading Times Partners Volkswagen For Cross Media Promotion