Capital Radio has launched a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners, as part of an initiative to drive the market forward.The scheme will see the creation of an Xfm-branded digital radio set, which will launch in the run up to Christmas with the… Continue reading Capital To Boost Digital Radio With X-fm Branded Sets
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Broadband internet has become the second most popular entertainment medium in the UK and is fast catching up with television, according to the latest research from internet service provider, Wanadoo.The new Fishbowl 2 survey asked 1000 people to record their media consumption over a two week period. It revealed that media users are switching off… Continue reading Broadband Internet Eating Into TV Consumption
Capital Radio has launched a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners, as part of an initiative to drive the market forward. The scheme will see the creation of an Xfm-branded digital radio set, which will launch in the run up to Christmas with… Continue reading Capital To Boost Digital Radio With X-fm Branded Sets
Irish broadcaster Ulster TV put in a disappointing performance in week on week analysis. Shares slipped by 3.90% to rest at 431˝p ahead of an announcement by the company predicting strong performance for the coming year.According to John McGuckian, chairman of the ITV-owned company, advertising revenue in the first six months of the current year… Continue reading Sharewatch: Ulster TV Dips Despite Positive Forecasts
Newspaper advertising revenues are finally on the upswing as the world economy recovers, says the latest annual survey of World Press Trends. The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by… Continue reading Global Newspaper Ad Revenue Rebounds But Circulation Dips
Hollinger International announced last night that it had revisited plans for sale of the entire company and has decided to focus on disposal of the UK subsidiary; including The Daily Telegraph, The Sunday Telegraph and The Spectator magazine.The three British titles are reported to have attracted offers between £600 million to £700 million.After the corporate… Continue reading Hollinger Disposal To Focus Solely On UK Assets
Media agencies are increasingly looking to the industry standards in place for measuring electronic media to justify their online buying decisions, according to new research from ABC Electronic.The independent study, carried out by Benchmark, shows that 90% of media buyers want independent third party verification of a website’s traffic claims when planning their online media… Continue reading Media Buyers Support Increasing Online Accountability
Satellite giant Sky has announced an expansion of its portfolio of interactive channels with advertisers now able to screen interactive campaigns on The History Channel and The Biography Channel.The channels will be added to Sky’s current line up from this week, offering advertisers the option to offer product information, brochures or sample products to Sky’s… Continue reading Sky Expands Interactive Advertising Portfolio
The Times has announced the appointment of Peter Bale to the newly created position of editorial director for the newspaper’s Times Online internet site.Bale joins the Times with a strong publishing and online background. He has held high level positions with Reuters and was senior editor for FT.com. His new role will see him take… Continue reading Times Appoints Director To Oversee Online Output
The Daily Telegraph has announced it is to be the headline sponsor of this year’s Canary Wharf Motorexpo covering the event with cross media sponsorship in newspapers and across relevant TV events.The deal will see Motorexpo branding on the Telegraph‘s ITV1 Formula One idents during May and June will also feature in-paper competitions and promotions.The… Continue reading Telegraph Gears Up For Motorexpo Sponsorship
