Interactive Digital Sales has secured an innovative six-figure deal with air-freshener brand Ambi-Pur to become the exclusive interactive sponsor on UKTV Style.The deal marks the brand’s first foray into television sponsorship and runs for fifteen months across a range of daytime programmes including Changing Rooms, Real Rooms, House Doctor and Home Front.The integrated package also… Continue reading IDS Secures Interactive Sponsorship Deal With Ambi-Pur
GWR saw pre-tax profits double to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million outperforming the radio industry increase of 7.8%. National radio revenue, accounting for 51% of GWR’s total revenue, rose by 8.7%, while local radio revenue grew by 7.9%. This is largely thanks to GWR’s implementation of… Continue reading GWR Outperforms Industry As Profits Double
Publishing giant Emap saw its share price suffer yesterday, plummeting by 10.64% to 756p as the company unveiled its full-year financial results. Pre-tax profits at the company were up 12% for the year, although warnings over competition in the French television listings market and the weakness of Euro unnerved investors (see French TV Listings Holding… Continue reading Sharewatch: French Competition Hits Emap Hard
Profit for Highbury House Communications is significantly ahead of last year, reflecting the impact of acquisitions in 2003 and improved performance from its business magazine sector. At this morning’s AGM, Highbury House chairman, Ian Fletcher, told shareholders that Group revenue for the first four months of this year is up 38% on the same period… Continue reading Highbury House Reaps Benefits of 2003 Acquisitions
Profit for Highbury House Communications is significantly ahead of last year, reflecting the impact of acquisitions in 2003 and improved performance from its business magazine sector.At this morning’s AGM, Highbury House chairman, Ian Fletcher (pictured), told shareholders that Group revenue for the first four months of this year is up 38% on the same period… Continue reading Highbury House Reaps Benefits of 2003 Acquisitions
Aegis today announced that trading for the first four months of this year has been positive as the advertising market recovery takes hold in all of the Group’s key markets. Chairman, Douglas Flynn said: “The Group’s revenues are comfortably ahead of last year in all three geographic regions, with our market research business carrying forward… Continue reading Ad Market Recovery Improves Aegis Trading
Channel 4 chairman Luke Johnson is hoping to announce the appointment of a new chief executive to replace the outgoing Mark Thompson by the end of July at the latest.Insiders at the publicly-owned broadcaster reportedly believe an appointment could be announced much earlier following news that a team of head-hunters is due to be appointed… Continue reading Johnson To Name New Channel 4 Chief By End Of July
Online advertising spending in the US hit $2.3 billion this quarter, growing at six time the rate of the overall US advertising economy, says a new report from PriceWaterhouseCoopers and the Interactive Advertising Bureau (IAB). During quarter one 2004, online emerged as the fastest growing segment of the US advertising industry, setting a new record.… Continue reading Internet Emerges As Top Ad Medium
It seems that television viewers have never had so much choice. It also seems that they are being faced with longer and more cluttered TV junctions. So what steps should we take to address this for the benefit of viewers and advertisers? Can we keep viewers switched on to our ads or will they increasingly… Continue reading MRG Evening Meeting – Switch On Or Switch Off?
Digital video recorders (DVR) may not bring about the demise of TV advertising, but surprisingly, may have the opposite effect, says a new report from InsightExpress. The joint report, Demystifying Digital Video Recorders, carried out by the market research firm and advertising publishers, MediaPost, reveals that DVR owners are watching more hours of TV than… Continue reading 9 Out Of 10 DVR Users Can Recall Adverts
