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Advertising agencies are failing to capitalise on the full potential of SMS marketing, mistakenly believing that consumer acceptance of the fledgling medium is much lower than it actually is.A recent survey from mobile technology provider Empower Interactive reveals that a staggering 84% of European mobile users are willing to receive SMS marketing and promotional messages… Continue reading Advertising Agencies Fail To Capitalise On SMS Marketing

Newspaper advertising revenues are finally on the upswing as the world economy recovers, according to the latest annual survey of World Press Trends.The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by… Continue reading Global Newspaper Revenue Rebounds But Circulation Dips

MTV has secured a deal with Kellogg’s that will see its Pop Tarts brand become the exclusive broadcast sponsor of the forthcoming MTV Dumb Ass programming strand.The deal, brokered by Viacom Brand Solutions, will see Kellogg’s Pop Tarts appear in a range of on-air and online promotions for the new series. The brand will also… Continue reading MTV Toasts Kellogg’s Pop Tarts Sponsorship Deal

The Financial Times has confirmed that it is considering a number of changes to its UK edition as part of a concerted effort to revive its fortunes and improve falling domestic sales.The paper told NewsLine this morning that FT features editor Andrew Davis has been handed the full-time task of looking at ways to improve… Continue reading Financial Times Ponders New Look To Boost Sales

Classic FM has the oldest listeners of any commercial radio station in London or across the UK, according to the latest set of audience figures to come out of GfK’s National Broadcast Survey.The ongoing national study of radio and television audiences shows that more than three quarters of Classic FM’s listeners are aged over 45,… Continue reading Classic FM Proves A Hit With The Golden Oldies

May highlighted further improvements in advertising conditions, as many media owners and agencies posted upbeat revenue results this month, following the trend set in the previous quarter. In the newspaper sector, things were looking up for Trinity Mirror who saw revenues rise by nearly 5% for the first four months of 2004 but at Times… Continue reading INSIGHTanalysis: Media Healthcheck – May 2004

The number of at-home global active internet users for a number of selected countries fell by more than 419,000 during April 2004. For the second consecutive month, Switzerland grew more than any other country, up by nearly 4%, while the US lost more one million surfers. Active Internet Users By Country, April 2004     … Continue reading Internet Users Fall During April

Capital Radio was seen in focus yesterday with shares rising by 2.31% to close at 465p after announcing the launch of a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners (see Capital To Boost Digital Radio With X-fm Branded Sets).SMG was also in the spotlight… Continue reading Sharewatch: Capital Boosted By New Digital Joint Venture

BT Group has launched a new satellite broadband service designed to increase up-take of high-speed internet amongst those in rural or remote areas without access to the company’s existing ADSL network.The new service, offered by BT’s broadcast and media division, comprises a two-way wholesale offering, giving small businesses easy access to high-speed connections without the… Continue reading BT Launches Satellite Broadband To Boost Rural Up-Take

A new television network targeting the lucrative 18-24 year old student market has been installed in several UK universities, screening music videos, lifestyle programming, sports highlights and advertising on plasma screens in student bars.The network, dubbed SUBtv, is being backed by venture capital firm Beringea and has so far signed deals with 55 campuses, with… Continue reading Student Television Network Courts Big Name Advertisers