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The number of at home global internet users declined by more than 3.5 million from May 2004 to June 2004, according to the latest update from Nielsen//NetRatings. Over the month, the number of active internet users over 13 countries fell to 296.9 million from 300.4 million, representing a decrease of 1.17%. For the third consecutive… Continue reading Internet Users Drop By Over 3.5 Million In June

The US magazine industry is finally showing positive signs and bouncing back out of the depths of recession as demand for both consumer and trade magazine advertising pages starts to grow. The Publishers Information Bureau, which tracks the number of advertisements carried by consumer magazines, recently cited a turnaround in demand, as did a unit… Continue reading US Magazine Industry Finally Bouncing Back

Global advertising giant Aegis notched up a share price increase yesterday, rising by 0.59% to 85p. Rivals WPP, however, dipped by 0.19% despite the latest Bellwether report revealing buoyancy in the marketing sector.The latest figures contained in the IPA report show the steepest rise in marketing spend since the survey began, along with improved confidence… Continue reading Sharewatch: Optimism In Ad Market Boosts Aegis

Media and research group, Aegis, has today announced the acquisition of the Marketing Resources Management Group (MRM Group), owner of Australian based marketing agency One Digital, for £1.6 million.MRM Group will now be incorporated into Aegis’ new international media network, Isobar, launched earlier this year to combine the company’s £564 million a year digital and… Continue reading Aegis Boosts Isobar With Australian Acquisition

The Guardian Media Group, publishers of the Guardian and Observer newspapers, has announced increases in turnover, operating profits and cash flow in its annual results published today.According to chairman Paul Myners, the increases mark a year of “significant progress” for the company. GMG’s head also stated that the company had resisted “quick fixes” in approaching… Continue reading GMG Announces Significant Progress In Annual Results

The department for culture media and sport has published a report on public opinion of the BBC, revealing that the Corporation is still held in high esteem, but that two thirds of the public support the licence fee being dropped.The Government’s What You Said About the BBC report summarises views collated during a major public… Continue reading Government Reveals Public Opinion On BBC

BBC Magazines has announced what it claims is the UK’s most comprehensive research study to date into consumer attitudes, centering on public opinions of its extensive gardening portfolio.The research is designed to inform future editorial, marketing and advertising sales plans for its gardening products, including BBC Gardeners’ World Magazine, BBC Easy Gardening and Gardens Illustrated.The… Continue reading BBC Seeds Research Into Gardening Readership

Newspaper heavyweight Trinity Mirror has announced that Stephen Parker, currently managing director of the company’s regional newspaper division, is to resign next week, leaving chief executive Sly Bailey with direct responsibility for the company’s local titles.Parker, an executive director with Trinity since January 1993, will leave the company at the end of July by mutual… Continue reading Trinity Confirms Regional Director To Step Down

An advertisement for IPC’s flagship men’s magazine Loaded has been cleared of being offensive and demeaning to women by the Advertising Standards Authority following complaints over its “Fighting For Feminism” strapline.The advertisement, a poster promoting the magazine’s tenth anniversary issue, pictured a profile view of a naked woman holding a burning bra. The woman’s modesty… Continue reading Loaded Anniversary Campaign Cleared Over Feminist Jibe

A peak of more than six million viewers tuned in to Channel 4 last night to watch Big Brother contestants Michelle and Stuart disappear under a table, appearing to have sex in what could be a landmark event for the five-year-old reality show.Last night’s hour-long screening of Big Brother culminated in the two house-bound lovebirds… Continue reading Over Six Million Tune In For First Big Brother “Bonk”