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By 2006, Europe is expected to overtake the United States to become the largest digital TV market in the world and by 2008, household penetration is expected to hit a staggering 89 million. The Digital TV Markets 2004 report from Datamonitor says, following initial disappointing growth levels in Europe, digital subscriber figures in this region… Continue reading Europe Set To Lead Digital TV Market By 2006

A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless. As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only… Continue reading Migration Of Print Ads To Internet Slower Than Expected

The number of at home global internet users declined by more than 3.5 million from May 2004 to June 2004, according to the latest update from Nielsen//NetRatings. Over the month, the number of active internet users over 13 countries fell to 296.9 million from 300.4 million, representing a decrease of 1.17%. For the third consecutive… Continue reading Internet Users Drop By Over 3.5 Million In June

The US magazine industry is finally showing positive signs and bouncing back out of the depths of recession as demand for both consumer and trade magazine advertising pages starts to grow. The Publishers Information Bureau, which tracks the number of advertisements carried by consumer magazines, recently cited a turnaround in demand, as did a unit… Continue reading US Magazine Industry Finally Bouncing Back

Global advertising giant Aegis notched up a share price increase yesterday, rising by 0.59% to 85p. Rivals WPP, however, dipped by 0.19% despite the latest Bellwether report revealing buoyancy in the marketing sector.The latest figures contained in the IPA report show the steepest rise in marketing spend since the survey began, along with improved confidence… Continue reading Sharewatch: Optimism In Ad Market Boosts Aegis

Media and research group, Aegis, has today announced the acquisition of the Marketing Resources Management Group (MRM Group), owner of Australian based marketing agency One Digital, for £1.6 million.MRM Group will now be incorporated into Aegis’ new international media network, Isobar, launched earlier this year to combine the company’s £564 million a year digital and… Continue reading Aegis Boosts Isobar With Australian Acquisition

The Guardian Media Group, publishers of the Guardian and Observer newspapers, has announced increases in turnover, operating profits and cash flow in its annual results published today.According to chairman Paul Myners, the increases mark a year of “significant progress” for the company. GMG’s head also stated that the company had resisted “quick fixes” in approaching… Continue reading GMG Announces Significant Progress In Annual Results

The department for culture media and sport has published a report on public opinion of the BBC, revealing that the Corporation is still held in high esteem, but that two thirds of the public support the licence fee being dropped.The Government’s What You Said About the BBC report summarises views collated during a major public… Continue reading Government Reveals Public Opinion On BBC

BBC Magazines has announced what it claims is the UK’s most comprehensive research study to date into consumer attitudes, centering on public opinions of its extensive gardening portfolio.The research is designed to inform future editorial, marketing and advertising sales plans for its gardening products, including BBC Gardeners’ World Magazine, BBC Easy Gardening and Gardens Illustrated.The… Continue reading BBC Seeds Research Into Gardening Readership

Newspaper heavyweight Trinity Mirror has announced that Stephen Parker, currently managing director of the company’s regional newspaper division, is to resign next week, leaving chief executive Sly Bailey with direct responsibility for the company’s local titles.Parker, an executive director with Trinity since January 1993, will leave the company at the end of July by mutual… Continue reading Trinity Confirms Regional Director To Step Down