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ITV’s newly merged sales operation has completed its senior marketing line-up with the appointment of Tamsin Denbigh to the newly created role of head of sales customer relations.The appointment is the first to be made by the broadcaster’s new director of customer relationship management, Justin Sampson, who took up the position last week after more… Continue reading Sampson Makes First Appointment At ITV Sales

As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect these ‘to turn many heads’. The advertising market was one of the worst hit by the economic decline of the past few years but… Continue reading Merrill Lynch Sees Little Excitement In Q1 Agency Results

The UK has landed second place in the Economist’s e-readiness rankings for 2004. Last year, it only managed to hit the third spot, tying with the US. The overall 2004 e-readiness winner is Denmark; with four of the five top spots being scooped by Scandinavian countries. The report compiled in conjunction with IBM’s institute for… Continue reading UK E-Readiness Reaches 2nd Place

BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages. The telecoms giant claims that its latest trial could result in one million more UK homes being able to access broadband internet services. This would be… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial

Media stocks were cheered yesterday after the latest quarterly Bellwether report from the IPA revealed that the long-awaited UK advertising recovery is gathering pace.The report claims the economic climate is stabilising and business confidence is gradually returning to marketing executives. Aegis was seen up by 0.52%, but WPP dipped by 0.34% to close at 585˝p… Continue reading Sharewatch: Prospect Of Recovery Cheers Media Stocks

The vast majority of media research professionals believe the new readership accumulation study from the NRS will provide greater accountability for press campaign planning.The latest online poll from the Media Research Group shows that 86% of its members support the launch of the data, which shows the length of time taken by newspaper and magazine… Continue reading Media Researchers Welcome NRS Accumulation Figures

Channel 4 chief executive Mark Thompson has categorically denied that he intends to apply for the position of BBC director general following the resignation of Greg Dyke in January.Speaking today at a presentation of the broadcaster’s 2003 report and accounts Thompson was quizzed by the audience on his intentions towards the position but remained defiant,… Continue reading Channel 4 Head Rules Out A Move To The BBC

OMD has clinched a lucrative deal worth over £2 million to provide publishing house HarperCollins a range of with media planning and buying services following a tense three-way competitive pitch.OMD faced stiff competition from Total Media and Rocket, working on briefs for the new Tony Parsons novel, The Family Way, and John Guy’s biography of… Continue reading HarperCollins Books OMD To Handle Media Account

New research published by Mediaedge:cia has urged advertisers to exploit the influence of word of mouth as an integral part of marketing campaigns in order to maximise effectiveness.The research shows that over three quarters of those questioned cited word of mouth as their main influence when deciding whether or not to purchase a product, while… Continue reading Mediaedge Talks Up Word Of Mouth Marketing

Hachette Filipacchi has strengthened its senior marketing team with the appointment of Liz Settle to the newly created role of head of strategic marketing.The new role will see Settle, formerly senior marketing manager of the women’s group, assume responsibility for developing consumer insight and gathering information on consumer trends for all sectors of Hachette’s existing… Continue reading Hachette Boosts Marketing Team With Senior Appointment