More Uk articles

Only 78% of UK households are likely to have adopted digital television by the end of 2010 – the Government’s self-imposed deadline for the switch-off of the analogue signal. According to a new report from Ofcom, current market forces will not be enough to persuade all viewers to make the transition to DTV, after research… Continue reading Digital TV Take-Up Will Fall Short Of 2010 Deadline

The BBC has launched its biggest on-screen marketing campaign to date as part of its ongoing attempt to convince terrestrial viewers to make the switch to digital television before the proposed 2010 deadline.The latest cross-platform campaign follows on from the success of the autumn push, which prompted more than 2.5 million people to contact the… Continue reading BBC Pushes Digital With Biggest Ever Marketing Campaign

After a very slow start, high definition television (HDTV) is set to reach 45 million households worldwide by 2008, says a new report by the technology analysts at InStat/MDR. Currently, just over 4 million households have HDTV television display technology. This offers life-like detail and impressive audio performance quality, similar to that of a compact… Continue reading HDTV Expected To Take Off By 2008

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading Readership Slump Could Fuel Tabloid Telegraph

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading NRS National Newspaper Round-Up – February

Ask Jeeves, the UK’s third largest search engine, has announced plans to remove all banner advertising from its website in an attempt to improve user loyalty and satisfaction.Until recently banners were the most widely used advertising format on the Ask Jeeves website. However, the search engine claims they are turning users away and plans to… Continue reading Ask Jeeves Ditches Banners From UK Website

GWR’s sales house Opus has announced the creation of a dedicated brand partnerships team to forge stronger links between clients and programmers.The move will allow the company to incorporate the former local radio group sponsorship and promotions teams with immediate effect under the leadership of programmer, Lizzie Moran, former sponsorship and promotions controller.Each member of… Continue reading Opus Launches Dedicated Brand Partnerships Team

Internet search giants Yahoo! and Google have announced plans to drop advertisements for gambling and betting services from their websites in an attempt to curb their effects on underage users.It is understood that the move will initially only affect Yahoo and Google websites in the US, although it is expected that the ban will quickly… Continue reading Yahoo And Google To Drop Gambling Advertising

The Guardian Media Group has announced a major rebranding of its classified ad section in a bid to integrate its print and online operations into a more cohesive single entity.The move follows a recent revamp of the Guardian’s job advertising sections, both in print and online, branding them “Guardian Recruitment Solutions”. Earlier this month the… Continue reading Guardian To Revamp Classified Ad Operations

Chrysalis Radio has secured Sky Plus as the first every sponsor of Nick Ferrari’s breakfast show on London-based LBC 97.3 FM, as part of an ongoing £20 million campaign to promote the personal video recording service.The sponsorship will begin in mid-April with a week of on-air breakfast promotion and will run for a three month… Continue reading Ferrari Revs-Up With Sky Plus Breakfast Sponsorship