More Uk articles

BSkyB will next month reveal that it saw just 92,000 new subscribers in the third quarter of its financial year, taking the total to 7.3 million, according to the global equity researchers at Lehman Brothers.The report shows that subscriber rates, accounting for a 9.5% churn rate – the proportion of customers that left during the… Continue reading BSkyB To Announce Drop In Subscriber Rates

The Guardian‘s decision not to launch a tabloid edition appears to be paying dividends for the title following a healthy 1.8% month on month increase in circulation to 376,287, according the latest ABC results for March.Last month the paper’s editor, Alan Rusbridger, reiterated that he has no plans to unveil a compact edition similar to… Continue reading ABC National Newspaper Round-Up – March 2004

Sky One has secured Amaretto liquer brand Disaronno as the seven-figure broadcast sponsor of its new US drama series, Las Vegas, which debuts on the channel next week.The deal, negotiated by Sponsorvision, represents Disaronno’s first foray into UK broadcast sponsorship and runs for 22 weeks with a series of credits designed to tie in with… Continue reading Sky One Sponsorship Takes Disaronno To Las Vegas

Pay-for-performance search firm Overture has appointed Profero to handle its full-service digital advertising account.Profero has been handed a specific brief to drive the business take-up of Overture’s range of search targeted marketing services. The remit includes strategy, creative,and planning and buying across all platforms, as well as direct mail and press activity.The appointment follows a… Continue reading Overture Hands Full-Service Account To Profero

Future Publishing is launching a special one-off quiz magazine next week, called IQuiz, with a covermounted interactive CD-rom.The 100-page title will be aimed at the intellectual 35 to 65 year-old reader and will feature a mix of cryptic crosswords, general knowledge crosswords and trivia questions on the subject areas including music, history and general knowledge.The… Continue reading Future Launches One-Off Title For Quiz Fans

Outdoor poster contractor Megaposter UK has secured the contract to supply car manufacturer Alfa Romeo with giant posters in locations in London and Cardiff.The deal will see Alfa’s latest campaign promoting the Alfa GT Coupe featured on Megaposter’s staggering 280 square metre sites on the Cochrane Theatre in Holborn, London, and at the 360 square… Continue reading Megaposter Puts Wheels In Motion For Giant Alfa Campaign

The UK’s market research industry saw total revenues rise by 3.9% to £1.2 billion in 2003, according to the British Market Research Association’s (BMRA) annual report.The survey, conducted on UK-based market research companies, reveals that domestic sales, which make up 79% of this market, were up by 6.8%. This reflects the general UK economic recovery;… Continue reading UK Market Research Industry Grows By 3.9% In 2003

Broadcasters beware: broadband is stealing your viewers. This is the warning of a new report from the researchers at Strategy Analytics. A study conducted by the global researcher shows that television broadcasters are losing millions of viewers to broadband internet services. Out of the 800 European broadband users surveyed, 56% said they were spending ‘less’… Continue reading Broadband Is Stealing TV Viewers, Says Strategy Analytics

Satellite broadcasting giant BSkyB enjoyed a 2.19% rise yesterday to close at 675˝p following reclassification by JP Morgan from ‘neutral’ to ‘overweight’. The bank has also quelled fears that subscriber growth would plateau, claiming that the firm were on target to acquire 8 million subscribers by the end of 2005.Publishing company Emap also saw a… Continue reading Sharewatch: BSkyB Sees Rise As Bank Dismisses Worries

Channel 4 has salvaged the exclusive rights to broadcast British horseracing events on terrestrial television following the collapse of the Attheraces consortium last month.The broadcaster has secured an 18-month contract with the Racehourse Holdings Trust to broadcast races from Cheltenham, Newmarket, Kempton Park, Sandown Park, Haydock Park and six smaller courses. It is currently in… Continue reading Channel 4 Keeps Hold Of Reigns In Racing Deal