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The Incorporated Society of British Advertisers has announced plans to work with industry regulator Ofcom on its proposed changes to alcohol advertising regulations, assigning its specialist Alcohol Advertisers Working Group to lobby the regulator over alterations to its code.The advertiser’s group comprises senior representatives of ISBA’s alcoholic drinks sector members and has already held discussions… Continue reading ISBA Group To Work With Ofcom On Alcohol Advertising

Media giant Emap has unveiled a new look for its long running men’s monthly, FHM, building on months of consumer research and including several new sections with the revamped title.The re-styled title will hit news stands on 1st August, with the September issue the first to sport the new format. The front cover of the… Continue reading Emap Unveils New Look FHM To Boost Readership Figures

Juicy, a new lifestyle magazine preaching “urban style and culture” values is set to launch this month, with a readership target similar to that of deceased lifestyle bibles Sleaze and The Face.Run by a small editorial team and published independently, the title’s website states the magazine’s aim as being: “to bring you all of the… Continue reading Juicy New Title To Poach Sleaze And Face Readers

The Q2 2004 Bellwether Report has revealed continuing buoyancy in the marketing sector with final data for 2003 showing the steepest rise in marketing spend since the survey began, along with improved confidence amongst top marketing executives.The report, a quarterly survey of marketing budgets, is published today by NTC Research on behalf of the Institute… Continue reading Market Recovery Continuing For UK Advertisers

The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%.The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Advertising Spend Beats All Records

Internet service provider Wanadoo has announced plans to provide on demand television content to subscribers through its new Livebox wireless broadband product.The company claims Livebox will be the UK’s first “broadband gateway product for the home”, giving customers phone services (VoIP), internet access and video on demand through their broadband connection and transmitted wirelessly to… Continue reading Wanadoo To Offer Customers TV Content On Demand

A new report from Forrester Research suggests that broadband is the force behind a new wave of technology adoption and online activity. According to the Benchmark 2004 Data Overview: Consumer Technolographics report, the 23.1 million broadband households in North America are more likely than dial-up homes to use the internet for researching products, shopping, banking… Continue reading Broadband Energises The Internet

The Q2 2004 Bellwether Report has revealed continuing buoyancy in the marketing sector with final data for 2003 showing the steepest rise in marketing spend since the survey began, along with improved confidence amongst top marketing executives. The report, a quarterly survey of marketing budgets, is published today by NTC Research on behalf of the… Continue reading Q2 Bellwether: Market Recovery Continuing For UK Advertisers

Research firm, Yankee Group has found that 78% of US consumers are aware of high definition TV (HDTV) and 20% plan to purchase HDTV sets by 2008. Yankee said that sales of HDTV monitors reached 3.2 million in 2003 and predicts this to rise to 20.2 million by 2008. The report says that the growth… Continue reading Consumers Expected To Buy HDTV

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%. The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Ad Spend Beats All Records