Emap Elan, the women’s magazine division of Emap, has announced a restructuring of its interactive team to enhance its current online offerings as well as increasing profit and improving website content.The company currently operates websites for New Woman, Bliss and More Magazine. Interactive operations will now be run by Catherine Hanly as managing editor reporting… Continue reading Emap Announces New Interactive Team To Boost Big Brands
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The Media Research Group has announced the results of its recent committee elections and indicated that online ratings measurement will be high on the agenda during 2004.The elections have secured committee places for Gary Roddy from i.d.s, Denise Turner from the Media Planning Group, Rosemary Taylor from RTA, Keith Donaldson from BBC Worldwide, John Krzyzanowski… Continue reading New MRG Committee Expects Focus On Multimedia Measurement
The Sunday Telegraph has announced its latest specialist supplement with a guide to overseas property entitled France and Spain Unlocked.The latest move will see the 32-page property guide published with the newspaper from April 18th, promoted by a 30 second TV campaign, airing between April 14 and 17, created by Clemmow Hornby Inge.The supplement promises… Continue reading Telegraph Holds Key To Europe With Property Supplement
Hachette Filipacchi’s flagship Inside Soap magazine has launched its first television advertising campaign for five years in an attempt to boost circulation in the increasingly competitive celebrity magazine sector.The campaign, bought by Mediaedge:cia and created by Fallon London, feature both a 10-second and a 30-second spot which will air between episodes of Emmerdale, The Bill,… Continue reading Inside Soap Looks To Boost Sales With Television Push
Next month BSkyB is set to announce its lowest new subscriber figures for the past year, according to Lehman Brothers forecasts. During the third quarter of its financial year (March – May 2004) Sky is expected to have gained 92,000 customers, taking the total to 7.3 million, predict analysts. The report shows that subscriber rates… Continue reading BSkyB To See ‘Seasonal Slowdown’ In Third Quarter
Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report. This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for… Continue reading UK National Newspaper Ad Volumes Slowly Recovering
High expectations are being set for the digital TV (DTV) market as Instat/MDR says that 93 million sets will be shipped worldwide by 2008. During 2004, 76 million units are expected to be shipped but this will rise by a further 17 million over the next four years. The technology analysts at Instat/MDR say that… Continue reading ‘Great Things’ Expected From DTV Market
Magazine and broadcasting giant Emap enjoyed a 1.43% rise in week on week analysys, closing at 885p on Thursday. The company has hit the headlines recently for several reasons, including the poaching of David Pullan from Channel Five to become world-wide managing director of FHM and the continuing speculation surrounding the sale of style bible,… Continue reading Sharewatch: Sale Of The Face Fuels Emap Rise
Magazine giant Emap has refuted allegations made by the Media Guardian that two high-profile magazine launches have been scrapped as part of cost cutting measures across the publishing group.In a report published by the newspaper’s website this morning, Marcus Rich, Emap Performance’s managing director, was named as the man behind the pulling of two forthcoming… Continue reading Emap Denies U-Turn On New Launches
Planning and buying agency Carat has snatched a second lucrative contract from Starcom Motive, clinching the rights to planning and buying business for high street stalwart WHSmith.The account is worth a reported £9 million and comes under Carat’s control from May. The move will come as a bitter blow to Starcom following a decision by… Continue reading Carat Snatches WHSmith Account From Starcom
