The latest Bellwether report from the IPA (www.warc.com/bellwether) shows that improved business confidence in the first quarter of 2004 encouraged companies to raise their marketing spend to a greatest extent since the bursting of the dot-com bubble.The survey, which is based on a 250-strong panel of the country’s top advertisers, is valued as it provides… Continue reading NewsLine Column:
Digital TV is now being received by nearly half of all UK households with Freeview continuing to increase digital’s popularity, says a new report by research group Ipsos. Since September 2003, digital TV in the UK has grown by 7% to 49%, with households receiving this either by satellite, cable or DTT. Freeview represents a… Continue reading Freeview Increases Digital Popularity
Channel 4 chief executive, Mark Thompson, has criticised ITV for neglecting its public service remit and has attacked media regulator Ofcom for failing to bring the broadcaster to account.Thompson claims that ITV will not be able to support its current public service obligations and argues that Ofcom has absorbed the pessimism of previous regulatory bodies.… Continue reading Thompson Attacks ITV For Neglecting Public Service Remit
Nearly 75% of people in the US now have internet access at home, up from 66% last year says a new report from Nielsen//NetRatings. The report Global Standard For Internet Audience Measurement And Analysis shows that three out of four (204.3 million) people, aged two and over in the US have home web access. Kenneth… Continue reading Three Out Of Four American’s Have Home Web Access
Mirror Group Newspapers has announced the promotion of Dominic Carter to the newly created role of deputy director of advertising with immediate effect.The role will see Carter assume responsibility for the publisher’s portfolio of national titles, which include the Daily Mirror, the Sunday Mirror and the People. The classified and regional sales offices will also… Continue reading Mirror Names Carter As Deputy Director Of Advertising
The Telegraph Group is expected to report a pre-tax profit of between £45 million and £50 million this year, in a move that could push up the price that bidders are willing to pay for the company.It is understood that a number of parties interested in taking control of the newspaper group have been given… Continue reading Telegraph’s £50 Million Profit Could Push Up Bids
ITV has extended its commitment to Formula One motor racing with a new five-year contract that will keep the sport at the heart of the broadcaster’s schedules until the end of the decade.ITV has held exclusive rights to Formula One races since 1997 and recently secured the Daily Telegraph as the exclusive £4.5 million broadcast… Continue reading ITV Keeps Wheels Moving With Formula One Deal
The long-awaited global advertising recovery is now finally underway and the market is set to rise by 3.2% to $244,535 million during 2004, according to a new report from Zenith Optimedia.This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan.… Continue reading Global Advertising Recovery Gathers Momentum
Channel 4 has announced that Renault Espace will extend its long-term sponsorship of the broadcaster’s drama strand for another year.The deal, which began in 1999, includes six leading American dramas and three new UK dramas designed to deliver the car manufacturer to a core audience of affluent ABC1 men aged between 35 and 55.Channel 4’s… Continue reading Renault Extends Channel 4 Drama Sponsorship Deal
The BBC has called on the Government to aid the development of a free-to-air digital satellite service to help make the transition from analogue to digital television as smooth as possible.The request was made in the Corporation’s first report on the digital switchover process, entitled Progress Towards Achieving Digital Switchover, which welcomes the opportunity to… Continue reading BBC Calls For Free-To-Air Digital Satellite Service
