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Times Newspapers has restructured its commercial division with a number of internal appointments designed to strengthen its sales capabilities.The shake-up will see Matthew Watkins promoted to the role of advertisement sales director, with responsibility for the Times and the Sunday Times. He will report directly to commercial director, Mike Gordon.The role of Times Online digital… Continue reading Times Newspapers Restructures Commercial Division

Wordwide book publisher Penguin has signed Viacom Outdoor’s Impact team to flood London Underground with fake dollar bills in a quirky ad campaign for Dave Eggars’ latest novel.The book, entitled You Shall Know Our Velocity, centres around two friends travelling the world to give away $38,000 and the campaign faithfully reflects the plot featuring six… Continue reading Penguin Books Viacom For Offbeat Ad Campaign

An auction of broadcasting rights to several high-profile Premiership football matches will begin this week as BSkyB is forced to accept bids for some games under a ruling by the European Commission.The broadcaster secured the rights to all 138 live Premiership games last year, despite the Premier League splitting the matches into four packages to… Continue reading Sky Kicks Off Premiership Auction After EC Ruling

Media Planning Group has secured the media planning and buying account for the launch of Etihad Airways, the new airline targeting Middle East business travellers from United Arab Emirates.The account, reportedly worth around £11 million during 2004, will see Media Planning Group develop a range of media plans for both UK and pan-regional media. Initial… Continue reading MPG Lands Multi-Million Pound Airline Account

WPP-owned global media agency, Mindshare, has overtaken rival network, Starcom, to become the number two worldwide agency in terms of revenues, according to the 2003 league tables from Recma. Over the last year, Mindshare saw revenues growing more than any other network with an 11.1% increase to $19,160 million. Publicis Groupe’s Starcom also managed an… Continue reading Starcom Drops In Worldwide Revenue Ranking

Barnado’s harrowing child poverty ad attracted a total of 475 complaints last year making it the most contentious press campaign in the history of the Advertising Standards Authority.The campaign, which featured a computer generated photograph of a new born baby with a cockroach crawling out of its mouth, was banned by the advertising watchdog after… Continue reading Barnado’s Campaign Ranked Most Complained About In 2003

US internet advertising revenue rose by a healthy 20.9% taking 2003 total revenue to $7.3 billion , this is up $1.3 billion in 2002, according to a new report by PricewaterhouseCoopers (PWC)/Interactive Advertising Bureau (IAB). The Internet Advertising Revenue Report reveals that Q4 2003 accounted for 30% of the total 2003 revenue and marked the… Continue reading Internet Ad Revenue Grows By 21%

News and information group Reuters took a beating yesterday, making the day’s largest fall of 5.9% to 390˝p despite publishing first quarter revenues ahead of expectations. The group saw revenues down 8.4% but had predicted losses of around 9%. The company now expects gradual recovery and a steady reduction in losses.Broadcasting giant BSkyB also suffered… Continue reading Sharewatch: Reuters Tumbles Following Optimistic Results

Viacom Brand Solutions has bolstered its sales operation with the appointment of Carlton Television’s Ross Belcher as group account director.Mike Barrett has also been recruited from Carlton to take up the position of account director and Alex Kisby joins the team from MediaVest Manchester as regional account director with responsibility for sales on a local… Continue reading Viacom Brand Solutions Bolsters Sales Operation

Mark Craze has unexpectedly resigned as chief executive of Aegis UK and Ireland after fifteen years at the helm of the global advertising network.His departure comes less than six months after the company parted ways with EMEA joint chief executives, Bruno Kemoun and Eryck Rebbouh, who reportedly resigned after a disagreement over future strategy.Craze, who… Continue reading Craze Steps Down From Aegis After Fifteen Years