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The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

MZUK, the UK’s largest supplier of stadium advertising, has today relaunched as SportsRevolution after recieving an extra £2.5 million to boost its presence at the nation’s top sporting events.The contractor currently supplies outdoor advertising to the Football League and a number of high-profile Premier League clubs including Arsenal, Chelsea, Tottenham Hotspur and Newcastle United.SportsRevolution will… Continue reading Stadium Advertising Group Announces Rebrand

Carat has secured Renault Clio as the exclusive six-month sponsor of Friday Night Kiss in a deal designed to bring a slice of ‘va-va-voom’ to the station’s core 15 to 24 year-old youth audience.The deal centres around a bespoke programming strand comprising a daily 60-second entertainment round-up presented by flagship Kiss DJ, Bam Bam. It… Continue reading Carat Sponsorship Brings Va-Va-Voom To Kiss Listeners

The management of London creative agency WCRS has signed a deal to buy 75% of the business from its parent company, French advertising giant Havas.WCRS, which devised the high-profile 118 118 campaign, is held by Havas Arnold Worldwide Partners division. Under the agreement management will take a 75% share in the business, with AWP retaining… Continue reading WCRS Management Takes 75% Stake From Havas

Consumer magazine publisher Highbury House Communications saw yesterday’s largest percentage increase amongst media stocks with shares rising by 1.06% to close at 23žp despite revealing a difficult year in its annual results (see Highbury House Loss Hits £25.7 Million).The company unveiled pre-tax losses of £25.7 million for 2003, a disappointing performance compared to 2002, when… Continue reading Sharewatch: Highbury House Rises Despite Poor Results

The management of London creative agency WCRS has signed a deal to buy 75% of the business from its parent company, French advertising giant Havas (see WCRS Close To Finalising £20 Million Buyout From Havas). WCRS, which created the successful 1970s marathon runners campaign for 118 118, is held by Havas’ Arnold Worldwide Partners (AWP)… Continue reading WCRS Management Takes 75% Stake From Havas

BT has announced the latest in a line of new features to encourage the take-up of broadband internet access with the launch of a rich media platform allowing anyone to create and distribute digital content online.The service has been created in partnership between BT and internet streaming specialist Real Networks and will allow anyone from… Continue reading BT Drives Broadband With New Rich Media Launch

Hollywood media mogul Haim Saban has teamed up with German publisher Axel Springer in his bid to take control of Hollinger International, the beleaguered newspaper group which owns the Daily and Sunday Telegraph. It is understood that the consortium secured backing from venture capitalist house Hellman & Friedman to table the first all-paper (rather than… Continue reading Saban And Springer Enter Hollinger Bid Battle

Hollywood media mogul Haim Saban (pictured) has teamed up with German publisher Axel Springer in his bid to take control of Hollinger International, the beleaguered newspaper group which owns the Daily and Sunday Telegraph.It is understood that the consortium secured backing from venture capitalist house Hellman & Friedman to table the first all-paper offer for… Continue reading Two New Bidders Battle For Control Of Hollinger