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WAP page impressions in the UK hit record levels in February, reaching 1.2 billion, according to the latest figures from the Mobile Data Association (MDA). This is up by 62 million on January 2004. The total, taken from GSM net operators O2, Orange, T-Mobile and Vodafone, takes the daily average to 43 million. This is… Continue reading February Is Record Breaking Month For WAP

The poor advertising conditions in the US business to business (B2B) publishing sector continued in January, with ad page volumes showing a 4.6% year on year decline. The latest data from American Business Media show that ad expenditure declined by 2.4%. The figures are prepared by ABM’s Business Information Network (BIN) and were compiled for… Continue reading Decline Continues In US B2B Publishing Sector

Results announced yesterday by Kelvin MacKenzie’s Wireless Group fueled a 2.24% hike in share price, settling at 114p. The company’s adjusted operating profits reached £2.3 million in the twelve months to December 2003, up by £4.6 million on the previous year when losses were £2.3 million (see TWG Turns Around In 2003 To Reach £2.3… Continue reading Sharewatch: Wireless Group Results Fuel Price Rise

The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

Outspoken chairman of the Wireless Group, Kelvin MacKenzie, has fired the latest salvo in his battle against radio ratings authority RAJAR with a stinging attack on its chairman branding him “totally unfit to be in his current position”.MacKenzie’s statement was issued after the RAJAR chairman, Lord Gordon of Strathblane, claimed that results of research undertaken… Continue reading MacKenzie Brands RAJAR Chairman “Totally Unfit”

Capital Radio revenues are expected to increase by 3% year on year according to its first half trading statement issued today. This is in line with the group’s expectations.Trading for the first six months, ending March 2004, shows revenues up by 2% for Q1 2004 and up by 5% for October to December 2003, when… Continue reading Capital Radio Revenues Nudge Up 3% In First Half

The Commercial Radio Companies Association has become the latest organisation to call for independent regulation of the BBC under the review of its charter, due to take place in 2006.The organisation claim that regulation would create a “more equitable regulatory balance between the publicly funded broadcaster and commercial broadcasters” and would create useful distance between… Continue reading CRCA Joins Calls For Independent BBC Regulation

ITV has announced leading hand-care brand Atrixo as the sponsor of its latest daytime series Building The Dream, building on the hand cream’s slogan of “Hand care for hands-on people”.The programme will give 12 couples the opportunity to build their dream home from scratch and represents Atrixo’s first foray into broadcast sponsorship.The deal, worth £650,000,… Continue reading ITV Secures Hands On Sponsor For New Series

BSkyB has secured an exclusive cross-platform deal with telecoms provider T-Mobile to become the sponsor of its coverage of the forthcoming UEFA 2004 European football championship.The deal will see a range of T-Mobile branding appear on Sky Sports News, Sky News and skysports.com throughout the football tournament, which takes place in Portugal from 12 June… Continue reading BSkyB Secures T-Mobile To Sponsor Euro 2004 Coverage

Ofcom chief executive Stephen Carter has called on the Government to confirm a date for analogue TV switch off and warned of problems caused by increasing uncertainty and confusion among viewers.Speaking at a seminar held by the Westminster Media Forum the regulator chief said that a report from Ofcom on digital switchover was submitted to… Continue reading Ofcom Chief Calls For Confirmed Digital Switchover Date