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The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer

Outspoken chairman of the Wireless Group, Kelvin MacKenzie, has fired the latest salvo in his battle against radio ratings authority RAJAR with a stinging attack on its chairman branding him “totally unfit to be in his current position”.MacKenzie’s statement was issued after the RAJAR chairman, Lord Gordon of Strathblane, claimed that results of research undertaken… Continue reading MacKenzie Brands RAJAR Chairman “Totally Unfit”

The Incorporated Society of British Advertisers is calling on the Government to take action to stop the BBC using its “massive licence-fee funding” to compete with rival commercial broadcasters.The industry body’s document to the Department of Culture Media and Sport claims the market distortion the BBC inflicts on commercial media and its advertiser customers will… Continue reading ISBA Calls For Government To Take Action Against BBC

AOL has today announced the launch of a massive £20 million advertising campaign to push the benefits of narrowband internet access in a move which bucks the recent trend of broadband evangelism.The wide-ranging campaign, created by Grey London, will target those customers who are new to the internet, or who are happy with their slower… Continue reading AOL Pushes Narrowband With £20 Million Campaign

The Wireless Group has announced that adjusted operating profits reached £2.3 million in the twelve months to December 2003, up by £4.6 million on the previous year when losses were £2.3 million.Turnover increased to £32.6 million from £28.5 million in 2002. This gives TWG a turnover increase of 14.3%, beating industry average revenue increase of… Continue reading TWG Turns Around In 2003 To Reach £2.3 Million Profit

Software giant Microsoft has fired the latest salvo against intrusive online advertising with a new version of its Internet Explorer browser which will block all pop-up and pop-under formats on websites.The feature will be implemented within the company’s latest update of its Windows XP operating system. Users will be automatically shielded from the adverts, which… Continue reading Microsoft Moves To Block Pop-Ups From Websites

A staggering 50% of UK viewers are still opposed to the Government’s plan to switch-off analogue television signal by the current 2010 deadline, according to new research from the Department for Trade and Industry.The recent success of Freeview and numerous BBC advertising campaigns mean that more British households than ever before now receive multi-channel services.… Continue reading Government’s Digital Switch-Off Plan Alienates Viewers

Five needs to forge closer links with commercial rivals such as Channel 4 or BSkyB if it is to survive in the increasingly competitive multi-channel environment, according to the broadcaster’s largest single shareholder. Reports suggest that Gerhard Zeiler, the chief executive of RTL, which holds the controlling stake in Five, has confirmed that merger talks… Continue reading Five To Link With Rivals For Survival In Digital Age

Preliminary results announced today by The Wireless Group (TWG) show that the company’s adjusted operating profits have reached £2.3 million this year. This is up £4.6 million from 2002, when losses were £2.3 million. Turnover increased to £32.6 million from £28.5 million in 2002. This gives TWG a turnover increase of 14.3%, beating industry average… Continue reading TWG Turns Corner To Reach £2.3 Million Profit In 2003

The value of the US email marketing sector is expected to rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from Jupiter Research. The critical factors driving the market are dramatic cost reductions of email marketing, the growth of sponsored email campaigns and the ever-increasing challenges presented by spam,… Continue reading US Email Marketing Spend To Reach $6.1 Billion In 2008