Communications regulator, Ofcom, is planning to review the state of drinks advertising on television as part of a wide-ranging Government strategy to deal with alcohol misuse in the UK.The new media watchdog is called upon in a 100-page Government document entitled Alcohol Harm Reduction Strategy For England. It sets out the results of a public… Continue reading Ofcom To Review Alcohol Advertising Regulations
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The annual rate of inflation in Britain fell to 1.3% during February, taking it further below the Bank of England’s 2.0% target, according to the latest data from the Office of National Statistics.The Government’s preferred consumer prices index (CPI) dropped by a tenth of a percentage point last month. The decline was prompted by a… Continue reading Latest Figures Show UK Inflation Fell During February
US cable corporation, Liberty Media, is to spin off its international businesses to shareholders, as part of efforts to simplify the group’s complex structure. The detached businesses will run as Liberty Media International (LMI) and will operate principally in Europe, Japan and Latin America. These businesses include UnitedGlobalCom, Jupiter Telecommunication and Liberty Cablevision of Puerto… Continue reading Liberty Media To Spin Off International Businesses
US business to business (B2B) publishing advertising revenues remained flat year on year during 2003, whilst advertising page volumes were still in decline, according to the latest data from American Business Media (ABM). The figures showing advertising revenues closing the year at $7.3 billion, up 0.7% on 2002, whilst ad pages were down by 3.2%.… Continue reading US B2B Press Advertising Shows Little Growth In 2003
The Independent is continuing to see circulation rise as the success of its recently launched tabloid edition goes on denting the growth of its main rivals in the broadsheet sector.The latest ABC results for February show that the paper’s decision to extend the reach of its compact version has paid off with circulation increasing by… Continue reading ABC National Newspaper Round-Up – February 2004
Ulster Television (UTV) continued to outperform ITV in terms of advertising in 2003, with its revenues rising by 2.1% whilst ITV’s fell by 3.4%. This gave UTV a record annual share of ITV advertising of 2.4%, according to the company’s full year results released this morning.The group expects television ad revenues to rise by a… Continue reading Ulster TV Sees Airtime Revenues Up 10% In Q1 2004
WCRS, the agency that devised the high-profile 118 118 campaign, is reported to be on the verge of agreeing a £20 million management buyout from French advertising network Havas.It is understood that WCRS managers, who have been in talks to gain independence from Havas for some time, will buy a majority stake in the advertising… Continue reading WCRS Close To Finalising £20 Million Buyout From Havas
Emap Advertising is launching an MMS advertising campaign to promote the film Honey as part of its existing £800,000 cross-media deal with United International Pictures.The multi-platform campaign launched last month to promote UIP’s latest movie across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text messages (see Emap Signs Honey… Continue reading Emap Sweet On MMS With Honey Promotion
ZenithOptimedia has confirmed that John Perriss is to step down as group chief executive officer after more than fifteen years at the global media services company.Perriss will leave the Publicis-owned company once a replacement has been found and a transition process has been completed. No fixed leaving date has been set as the terms of… Continue reading ZenithOptimedia Confirms Perriss To Depart
Channel 4 chief executive, Mark Thompson, has ruled out the privatisation of the broadcaster just weeks after appointing financial advisers to explore the logistics of a potential merger with Five.The debate surrounding Channel 4’s future came to the fore earlier this month following reports that Thompson and Lord Hollick, chairman of United Business Media, the… Continue reading Thompson Rules Out Privatisation For Channel 4
